Sr. Director, Growth Marketing

Accountabilities:

• Own and drive the overall member acquisition strategy, ensuring alignment with growth targets and long-term business objectives while maximizing performance across all paid and organic channels.

• Lead channel performance management, including forecasting, reporting, and optimization across daily, weekly, and monthly cycles, with accountability for traffic quality and conversion outcomes.

• Build and execute a structured experimentation roadmap across creative, audience, messaging, landing pages, and funnel optimization to continuously improve acquisition efficiency.

• Partner cross-functionally with Analytics, Tech, Product, Creative, and Marketing teams to develop scalable growth solutions and improve measurement, attribution, and campaign execution.

• Manage external platform partners and vendors, ensuring strong collaboration, access to beta programs, and alignment on performance objectives.

• Lead, coach, and develop a high-performing growth marketing team, fostering analytical rigor, accountability, and a strong culture of experimentation.

Requirements:

• 10+ years of experience in user acquisition or performance marketing, with significant leadership experience in scaling growth functions within e-commerce or subscription-based businesses.

• Proven success managing large-scale paid media budgets and driving measurable improvements in key performance metrics such as CAC, conversion rate, and ROAS.

• Strong expertise in digital marketing platforms such as Google Ads, Meta Ads, YouTube Ads, and related performance marketing ecosystems.

• Deep analytical capability with experience working with large datasets, forecasting performance, and translating insights into actionable growth strategies.

• Demonstrated ability to lead teams, manage cross-functional stakeholders, and influence senior leadership through clear communication and data-driven storytelling.

• Strong understanding of experimentation methodologies, attribution models, and full-funnel growth optimization in digital environments.

Benefits:

• Competitive compensation package including base salary, equity, and performance-based incentives

• Comprehensive health, dental, vision, life, and disability insurance

• 401(k) retirement plan

• Flexible paid time off and paid holidays

• Wellness and fitness benefits, including subsidized memberships and mental health support

• Employee perks including product membership access and exclusive discounts

• Remote-friendly work environment with periodic in-person team gatherings

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