Senior Marketing Strategist

Accountabilities:

• Own and develop end-to-end multi-channel marketing strategies tailored to childcare client objectives and growth goals.

• Lead client-facing strategic discussions, providing guidance, clarity, and direction on campaign planning and business growth initiatives.

• Define KPIs, success metrics, and optimization frameworks to ensure campaigns deliver measurable ROI.

• Oversee campaign performance and budget allocation, making data-informed adjustments to improve results continuously.

• Collaborate with internal teams including coordinators, designers, and performance specialists to execute strategic plans effectively.

• Translate data, insights, and performance metrics into actionable recommendations and client-ready strategic narratives.

• Drive innovation in campaign development by incorporating industry trends, testing new approaches, and refining strategic direction.

• Ensure consistent alignment between client expectations, campaign execution, and performance outcomes.

Requirements:

• Proven experience in marketing strategy, ideally within a multi-client or agency environment.

• Strong background in developing and managing multi-channel marketing campaigns from strategy through execution.

• Experience working with marketing analytics tools (e.g., GA4) and translating data into actionable insights.

• Strong financial acumen with the ability to manage and optimize campaign budgets based on ROI performance.

• Excellent communication and presentation skills, with confidence in leading client-facing discussions.

• Ability to manage multiple priorities in a fast-paced, performance-driven environment.

• Strong critical thinking and problem-solving skills with a bias toward action and ownership.

• Proficiency with modern marketing tools and Google Workspace applications.

• Ability to synthesize complex data into clear strategic recommendations for non-technical stakeholders.

Benefits:

• Fully remote work environment with strong emphasis on work-life balance

• Up to 25 days of paid time off plus dedicated birthday leave

• Half-day Fridays during the month of August

• Performance-based incentives, merit rewards, and quarterly performance reviews

• Continuous learning and professional development opportunities

• Collaborative, high-performance agency culture focused on growth and innovation

• Exposure to diverse client accounts and strategic marketing challenges

• Flexibility and autonomy in managing work delivery and execution

• Structured environment supporting career progression and skill development

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