Senior Integrated Marketing Manager, Life Sciences

Accountabilities:

• Own and execute integrated, multi-channel demand generation campaigns across digital, email, ABM, webinars, content syndication, and industry events to drive qualified pipeline.

• Manage top-of-funnel performance metrics including MQLs, pipeline contribution, lead quality, and campaign ROI, ensuring clear reporting and continuous improvement.

• Develop high-impact sales enablement materials such as case studies, solution briefs, white papers, presentations, and persona-driven messaging in collaboration with Product Marketing.

• Partner closely with Sales teams to support strategic accounts, nurture opportunities, and improve conversion across the pipeline lifecycle.

• Lead partner and co-marketing initiatives with key stakeholders to expand awareness, adoption, and engagement across life sciences audiences.

• Design and execute patient engagement marketing programs that communicate value across access, adherence, and activation use cases.

• Own end-to-end marketing execution for events, conferences, and webinars, including pre-event strategy, live execution, and post-event pipeline acceleration.

• Use AI tools and marketing technology to accelerate content creation, segmentation, campaign execution, and performance analysis.

• Continuously optimize campaigns based on data insights, refining messaging, targeting, and channel strategy to improve results.

Requirements:

• 8+ years of experience in B2B marketing, with strong ownership of integrated demand generation and multi-channel campaign execution.

• Proven track record of driving measurable pipeline growth through marketing programs in complex sales environments.

• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.

• Strong expertise in content development, messaging strategy, and funnel metrics including MQLs, pipeline contribution, and ROI.

• Experience working closely with Sales and Product teams to align marketing strategy with revenue objectives.

• Background in healthcare, pharma, life sciences, or other regulated industries is strongly preferred.

• Ability to operate effectively in fast-paced, evolving environments such as post-merger or scaling organizations.

• Strong analytical mindset with the ability to interpret campaign data and translate insights into action.

• Excellent communication and stakeholder management skills across internal and external partners.

• Bonus: experience with AI content tools, event marketing, patient engagement solutions, or SaaS product marketing.

Benefits:

• Competitive compensation ranging from $115,000 to $153,000 base salary plus bonus potential

• Remote-first work environment across the United States

• Opportunity to shape and scale marketing strategy in a high-growth healthcare technology company

• Comprehensive health, dental, and vision insurance coverage

• Cross-functional collaboration with Sales, Product, and Customer Success teams

• Strong emphasis on learning, experimentation, and continuous improvement

• Exposure to fast-evolving life sciences and healthcare innovation markets

• Inclusive, mission-driven culture focused on improving patient outcomes

• Equal opportunity workplace committed to diversity and fairness

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