Senior Director, Segment & Solutions Marketing

Accountabilities:

• Develop and execute segment marketing strategies that drive qualified demand, with a strong focus on accelerating growth across priority market segments.

• Lead and mentor teams responsible for segment marketing, product marketing, customer marketing, and field enablement, fostering collaboration and high performance.

• Define market positioning, messaging, and value propositions for products and solutions, ensuring consistency across campaigns, product launches, and customer communications.

• Partner with cross-functional stakeholders to align demand generation strategies, sales enablement, and customer lifecycle initiatives for maximum commercial impact.

• Drive cross-sell and customer expansion programs by collaborating with customer success and demand generation teams to increase customer value and retention.

• Establish clear demand creation metrics, monitor pipeline performance, and optimize marketing strategies using market intelligence and business insights.

• Support enterprise sales efforts through field marketing, customer advocacy, referral programs, and strategic event execution.

• Provide market feedback and competitive insights to influence product strategy, roadmap priorities, and future business growth initiatives.

Requirements

• 10+ years of experience in B2B marketing, including leadership roles across segment marketing, product marketing, or demand generation.

• Proven experience managing marketing leaders and developing high-performing teams.

• Demonstrated success driving rapid growth within targeted customer segments and delivering measurable pipeline results.

• Strong expertise in product positioning, go-to-market strategy, product launches, and integrated marketing campaigns.

• Experience collaborating across sales, customer success, product, and executive leadership teams.

• Healthcare technology or healthcare IT industry experience is strongly preferred.

• Strong understanding of AI-enabled marketing tools and modern marketing technologies, with the ability to scale team performance through innovation.

• Excellent leadership, communication, analytical, and strategic planning skills.

• Experience supporting multi-product portfolios, customer expansion strategies, or corporate growth initiatives is a plus.

Benefits

• Remote-first work environment offering flexibility and work-life balance.

• Competitive base salary of $165,000 USD plus bonus opportunities.

• Comprehensive medical, dental, vision, life, and disability insurance available from day one.

• 401(k) retirement plan with company match and immediate vesting.

• Generous paid time off, including 17 company holidays and 2 floating holidays.

• Career advancement opportunities within a collaborative and growth-focused organization.

• Opportunity to contribute to innovative technology that improves operational efficiency and customer outcomes.

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