Responsable marketing client

Accountabilities:

• Lead end-to-end customer marketing initiatives, from segmentation and cohort identification to campaign execution and performance tracking.

• Develop positioning and messaging for existing customers, with a focus on driving product adoption and expansion.

• Build and scale content and storytelling engines based on customer insights, use cases, and success stories.

• Own go-to-market execution for product launches and feature adoption within the existing customer base.

• Act as the voice of the customer internally, feeding insights into Product, Customer Success, and Marketing teams.

• Partner with Customer Success and Sales to identify at-risk accounts, expansion opportunities, and advocacy potential.

• Design and execute multi-channel engagement programs (email, in-product, webinars, events) to drive retention and upsell.

• Measure and report on business impact, including influenced revenue, expansion pipeline, and campaign performance.

Requirements:

• 4+ years of experience in customer marketing, product marketing, lifecycle marketing, or hybrid SaaS marketing roles.

• Proven ability to translate positioning into targeted messaging and high-performing campaigns.

• Strong experience managing end-to-end marketing programs from ideation to execution.

• Data-driven mindset with ability to segment audiences, identify friction points, and measure impact.

• Hands-on experience with CRM and marketing automation tools such as HubSpot or equivalent platforms.

• Ability to manage multiple cross-functional initiatives in a fast-paced, high-ownership environment.

• Comfortable using AI tools to improve productivity while maintaining high-quality, non-generic output.

Benefits:

• Competitive base salary ranging from CAD $85,000 to $105,000 depending on experience and location.

• Annual bonus program and long-term incentive plan (LTIP) participation.

• Comprehensive benefits including health, dental, vision, and family insurance coverage.

• Retirement savings plan (RRSP), telemedicine access, and annual wellness budget.

• Flexible vacation policy supporting work-life balance.

• Fully remote work model with optional access to offices in Montréal.

• Biannual in-person team gatherings to strengthen collaboration and culture.

• Opportunity to build and shape a customer marketing function from the ground up.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1