Performance Marketing & Growth Lead

Accountabilities

• Lead the strategy, execution, and optimization of paid acquisition campaigns across channels including Meta, Google, Pinterest, Bing, and emerging platforms.

• Manage marketing budgets, campaign pacing, and investment allocation to maximize return on ad spend (ROAS), customer acquisition cost (CAC), and overall marketing efficiency.

• Partner with external agencies to develop, execute, and optimize customer acquisition and growth strategies aligned with business objectives.

• Own lifecycle marketing initiatives through email and SMS, including automated customer journeys, segmentation strategies, promotional campaigns, and retention programs.

• Develop and optimize customer experiences across key lifecycle touchpoints such as welcome series, abandoned cart, post-purchase, win-back, and VIP communications.

• Collaborate with marketing and creative teams to develop campaign briefs, content calendars, and customer-facing communications that balance brand consistency with business performance.

• Serve as the primary liaison for agency partners, ensuring strong collaboration, clear communication, and successful campaign execution.

• Analyze attribution data, campaign performance, and customer insights to deliver regular reports, identify growth opportunities, and recommend strategic improvements.

• Manage and optimize product feeds across advertising and marketplace platforms while maintaining data accuracy and campaign readiness.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.

• 4-6 years of experience in performance marketing, digital marketing, growth marketing, eCommerce marketing, or a similar role.

• Proven experience managing or collaborating with external marketing agencies and strategic partners.

• Strong hands-on expertise with Meta Ads, Google Ads, and digital attribution platforms.

• Experience with Klaviyo, including lifecycle marketing, customer segmentation, automation, and email deliverability best practices.

• Demonstrated success managing both customer acquisition and customer retention initiatives.

• Strong analytical skills with the ability to translate marketing data into actionable business insights and strategic recommendations.

• Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.

• Experience with Pinterest Ads, Bing Ads, Shopify, Feedonomics, or similar eCommerce tools is considered an advantage.

• Previous experience in direct-to-consumer (DTC), retail, lifestyle, or consumer goods brands is preferred.

Benefits

• Full-time position with flexible work arrangements.

• Fully remote opportunity for candidates residing in eligible U.S. states, with hybrid office options available in select locations.

• Competitive annual salary ranging from $80,000 to $90,000, based on experience, qualifications, and location.

• Opportunity to lead high-impact customer acquisition and growth initiatives within a growing eCommerce business.

• Collaborative environment with close partnership across marketing, creative, analytics, and agency teams.

• Exposure to innovative digital marketing strategies, performance analytics, and customer lifecycle optimization.

• Opportunities for professional growth and increased ownership of strategic marketing initiatives.

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