Marketing Director and Strategist

Accountabilities:

• Lead the development and evolution of a multi-year integrated marketing and brand strategy aligned with business growth objectives.

• Own affiliate program strategy and expansion, ensuring scalable partner-driven growth.

• Partner closely with executive leadership to shape marketing direction and support organizational priorities.

• Design and implement cross-channel marketing plans spanning digital, social, advertising, PR, communications, and promotional initiatives.

• Conduct ongoing market research, competitive benchmarking, and consumer insight analysis to inform strategy and positioning.

• Collaborate with sales teams to develop tools, messaging, and campaigns that support revenue generation and customer acquisition.

• Identify and evaluate new product and market opportunities aligned with brand strategy and consumer trends.

• Manage and optimize multi-year marketing budgets, ensuring effective allocation and ROI-driven decision-making.

• Oversee performance measurement and continuously refine marketing initiatives based on data and insights.

Requirements:

• 10+ years of progressive marketing experience with senior leadership responsibilities.

• Proven experience scaling marketing strategies in growth-stage or evolving organizations.

• Strong expertise in strategic marketing, market planning, and integrated campaign development.

• Demonstrated ability in market research, competitive analysis, and insight-driven decision-making.

• Experience collaborating closely with sales teams to align marketing and revenue objectives.

• Strong executive presence with excellent communication and cross-functional leadership skills.

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.

• Experience in consumer health, pet care, veterinary, or adjacent industries is a strong plus.

• Proven track record of budget management, ROI analysis, and performance optimization.

Benefits:

• Comprehensive medical, dental, and vision insurance coverage for employees and dependents

• Group life insurance and long-term disability coverage

• Paid time off and company holidays

• Company-matched retirement savings plan after one year

• Flexible hybrid/remote work arrangement with travel flexibility as required

• Opportunity to lead enterprise-level brand strategy and shape long-term growth initiatives

• Exposure to multi-channel marketing operations and executive-level decision-making

• Dynamic, growth-oriented environment with strong ownership over marketing direction

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1