Marketing and Revenue Operations Specialist

Accountabilities:

• Execute and optimize end-to-end marketing campaigns within HubSpot, including workflows, segmentation, email execution, tracking, and performance monitoring.

• Analyze campaign, funnel, and revenue performance data to identify trends, improve conversion rates, and support pipeline growth initiatives.

• Build and maintain dashboards and reporting frameworks to monitor campaign ROI, funnel performance, forecasting, and key revenue metrics.

• Manage CRM data quality and hygiene through regular audits, enrichment processes, and workflow optimization.

• Support lead scoring, lifecycle management, account assignments, and audience segmentation strategies to improve sales and marketing alignment.

• Maintain targeted campaign lists and customer segments using HubSpot, Apollo, and related data enrichment tools.

• Optimize automation processes and operational workflows to improve overall go-to-market efficiency.

• Leverage AI-enabled tools and analytics to surface insights, identify opportunities, and proactively address revenue risks.

• Partner with cross-functional stakeholders to provide actionable recommendations that support upsell, cross-sell, and customer expansion initiatives.

Requirements:

• Minimum 2 years of experience in Marketing Operations, Revenue Operations, or a similar analytical role.

• Strong hands-on experience with HubSpot, including CRM management, campaign execution, workflows, reporting, and dashboard creation.

• Advanced Excel skills, including pivot tables, VLOOKUPs, and complex formula usage for data analysis and reporting.

• Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations.

• Excellent attention to detail and commitment to data accuracy and process consistency.

• Ability to manage multiple priorities and thrive in a fast-paced remote work environment.

• Strong communication and presentation skills with the ability to collaborate across teams and leadership levels.

• Self-starter mentality with high ownership, accountability, and independent problem-solving abilities.

• Experience supporting both marketing and sales functions in a RevOps or Marketing Ops environment is highly preferred.

• Familiarity with enterprise software ecosystems, consulting business models, or platforms such as Workday is considered a plus.

• Must be authorized to work in the United States without sponsorship.

Benefits:

• Competitive salary ranging from $75,000 to $100,000 annually

• Eligibility for discretionary annual bonus opportunities

• Fully remote and flexible work environment

• Comprehensive medical, dental, and vision insurance

• 401(k) plan with employer contribution

• Generous paid time off and company holidays

• Paid parental leave

• Life insurance and short- and long-term disability coverage

• Collaborative, growth-oriented team culture

• Opportunities for ongoing professional development and career advancement

• Strong focus on work-life balance and employee well-being.

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