Influencer Marketing Lead

Accountabilities

• Proactively source, identify, recruit, and activate high-performing micro, macro, and professional beauty and haircare creators across TikTok, Instagram, and Facebook.

• Build and maintain a diverse affiliate pipeline aligned with brand positioning, product categories, audience profiles, and commercial objectives.

• Develop compelling creator outreach strategies and negotiate commission structures, product seeding packages, and performance-based incentives.

• Design and continuously improve the affiliate onboarding process, ensuring creators receive appropriate links, discount codes, product education, content guidelines, and campaign resources.

• Serve as the primary relationship manager for affiliate partners, building strong long-term relationships and keeping products and campaigns integrated into creator content calendars.

• Provide creators with monthly trend insights, product launch information, promotional opportunities, and relevant creative assets to maximize affiliate performance.

• Monitor affiliate and influencer content for compliance with FTC disclosure requirements, platform policies, brand guidelines, and applicable advertising standards.

• Conduct regular audits to identify coupon abuse, unauthorized bidding, misleading product claims, inappropriate content, or other activities that could create financial or reputational risk.

• Address compliance violations promptly, including managing partner terminations and updating affiliate agreements as social commerce and platform requirements evolve.

• Optimize affiliate tracking and performance programs across established affiliate networks, TikTok Shop Affiliate Marketplace, Meta Shops, and other emerging social commerce channels.

• Analyze and report on key performance indicators, including ROI, conversion rates, Average Order Value (AOV), active partner rates, and affiliate revenue.

• Present monthly performance insights and recommendations to leadership, identifying opportunities to improve recruitment, engagement, conversion, and overall program profitability.

• Apply a results-oriented and adaptable approach to continuously improve influencer and affiliate programs as market trends, algorithms, and consumer behaviors evolve.

Requirements

• 3-5+ years of direct experience managing affiliate, influencer, ambassador, or creator programs, preferably within D2C beauty, haircare, cosmetics, or a closely related consumer industry.

• Strong haircare industry experience is highly valued.

• Deep understanding of TikTok, including TikTok Shop mechanics, as well as Instagram and Facebook/Meta communities and social commerce behavior.

• Demonstrated ability to identify creators with strong conversion potential and understand the content, audience, and engagement factors that drive purchases.

• Proven knowledge of FTC requirements for digital influencers and experience implementing scalable affiliate and creator compliance processes.

• Hands-on experience with affiliate or influencer management platforms such as CreatorIQ, ShareASale, GRIN, Impact, Aspire, or comparable tools.

• Experience using social analytics and performance measurement tools to evaluate creator and affiliate effectiveness.

• Strong commercial and negotiation skills, with the ability to structure mutually beneficial partnerships and incentives.

• Highly organized and detail-oriented, with the ability to manage multiple creators, campaigns, priorities, and deadlines simultaneously.

• Persuasive and empathetic communication style, with the ability to build authentic relationships while maintaining professional standards.

• Strong analytical and problem-solving abilities, with a results-oriented mindset and the confidence to act quickly when opportunities or risks emerge.

• Adaptable and comfortable working in a rapidly changing social commerce environment where platform algorithms, trends, and policies evolve frequently.

• Demonstrated ability to take ownership, drive results, adapt to changing situations, and move initiatives forward with urgency.

Benefits

• Medical, dental, and vision insurance.

• Life insurance coverage.

• 401(k) retirement plan.

• Additional opt-in insurance programs.

• Paid vacation and sick time.

• Quarterly product stipend to refresh and explore featured haircare products.

• Opportunity to work directly with growing consumer beauty brands and shape their influencer and affiliate strategies.

• Fast-paced, collaborative environment with opportunities to make a measurable impact on social commerce growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1