Head of Marketing -Web3

Accountabilities

• Execute the marketing strategy for the public launch of the protocol and associated token.

• Develop and implement go-to-market strategies designed to build awareness, attract users, and accelerate ecosystem adoption.

• Drive qualified traffic to the website and increase engagement and user growth across the protocol ecosystem.

• Create, lead, and continuously optimise marketing campaigns targeting developers, builders, creators, and the broader Web3 community.

• Own product marketing and communications strategies, ensuring clear and compelling positioning across relevant channels.

• Identify and develop strategic partnerships, collaborations, and ecosystem opportunities that can accelerate growth.

• Work closely with product teams to coordinate and support the launch and adoption of new applications.

• Build and execute ecosystem development initiatives that strengthen market presence and community engagement.

• Develop and maintain relationships with key opinion leaders (KOLs), influencers, creators, and other strategic Web3 voices.

• Monitor campaign performance and market feedback to refine messaging, positioning, and growth initiatives.

Requirements

• 3+ years of professional experience in marketing, growth, product marketing, or a closely related field.

• Proven experience working within Web3, DeFi, DeSo, the creator economy, or an adjacent technology ecosystem.

• Demonstrated track record of successfully launching a token, protocol, Web3 product, or comparable decentralized project to a public audience.

• Strong understanding of Web3 communities, ecosystem dynamics, user acquisition, partnerships, and community-led growth.

• Experience developing and executing go-to-market and product marketing strategies.

• Ability to translate complex Web3 concepts into clear, engaging messaging for technical and non-technical audiences.

• Strong partnership-building and stakeholder management skills, particularly with KOLs, creators, developers, and ecosystem participants.

• Data-driven and results-oriented approach to campaign optimisation and growth.

• Entrepreneurial mindset with the ability to work independently, take ownership, and move quickly in an evolving environment.

• C1/C2-level English proficiency, with excellent written and verbal communication skills.

Benefits

• Opportunity to lead the marketing function for the public launch of an emerging Web3 protocol and token.

• High level of ownership over marketing strategy, product positioning, go-to-market, and ecosystem growth.

• Remote working opportunity within Europe and eligible Arab-region locations.

• Exposure to the rapidly evolving Web3, DeFi, and decentralized technology ecosystem.

• Opportunity to build relationships with developers, builders, creators, KOLs, and strategic ecosystem partners.

• Fast-paced environment offering significant scope to shape growth initiatives and market presence.

• Opportunity to work closely with product and other cross-functional teams on new application launches.

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