Fleet Marketing Manager

Accountabilities:

• Lead marketing strategy and execution for fleet and professional driver segments across B2B and B2C channels, ensuring alignment with commercial objectives.

• Develop and adapt annual marketing plans, segmentation strategies, and activation toolkits based on customer insights and performance data.

• Serve as the voice of fleet and pro driver customers, ensuring marketing programs reflect their needs and drive meaningful engagement.

• Partner closely with sales teams to execute and promote branded programs, offers, and value propositions across customer segments.

• Manage end-to-end campaign execution, including content adaptation, asset development, and coordination of digital and in-person activations.

• Monitor performance metrics for marketing initiatives and identify opportunities for optimization and growth.

• Lead relationships with internal stakeholders, agencies, and partners to ensure high-quality delivery and alignment of marketing activities.

• Support event planning, field activations, and customer engagement initiatives, ensuring consistent execution and messaging.

• Contribute to budgeting, planning, and process optimization efforts within the broader marketing organization.

Requirements

• 7+ years of experience in marketing, sales enablement, partner management, or customer-focused commercial roles in a matrixed organization.

• Strong expertise in customer segmentation, campaign management, and value proposition development.

• Proven ability to translate data, insights, and performance metrics into actionable marketing strategies.

• Experience working cross-functionally with sales, marketing, and operations teams in complex environments.

• Strong project management skills with the ability to manage multiple priorities and deliverables.

• Excellent communication and stakeholder management skills, with a customer-centric mindset.

• Analytical and problem-solving abilities with attention to detail and performance optimization.

• Familiarity with digital marketing, channel management, and customer journey mapping.

• Ability to work independently, make sound decisions, and drive continuous process improvement.

Benefits

• Competitive annual salary ranging from $150,000 to $175,000, depending on experience and qualifications.

• Annual bonus program and long-term incentive opportunities.

• Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.

• Generous paid time off, including vacation, holidays, and personal days.

• Retirement benefits including a 401(k) plan with company match and additional pension eligibility for qualified employees.

• Parental leave benefits, including up to 8 weeks of paid leave for birth or adoption.

• Flexible hybrid work arrangement combining remote and office-based work.

• Access to professional development opportunities and a strong learning culture.

• Travel opportunities up to 25% for field engagement and stakeholder collaboration.

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