Fashion Marketing Account Director

Accountabilities:

• Own a portfolio of 4-6 fashion and apparel accounts, providing strategic direction and maintaining accountability for growth, retention, and client satisfaction.

• Conduct quarterly diagnostic reviews to identify growth constraints across business, audience, product, messaging, channels, and measurement, with particular attention to creative performance and customer cohort retention.

• Apply a strong understanding of fashion business fundamentals, including pricing, merchandising, seasonal demand, and multi-channel distribution across DTC, wholesale, retail, and marketplaces.

• Lead senior client relationships and ensure business reviews connect creative, media, and campaign decisions to measurable commercial outcomes.

• Coordinate paid search, paid social, influencer, SEO, email, content, and creative teams to deliver cohesive strategies aligned with client objectives.

• Advise clients on customer retention, including repeat purchase rates, customer lifetime value, acquisition cohort performance, and loyalty strategies.

• Lead account retention, renewals, and expansion initiatives while identifying opportunities to increase recurring revenue and broaden client partnerships.

• Build multi-threaded relationships across client organizations to strengthen partnerships and minimize dependency on individual stakeholders.

• Monitor the consistent use of internal technology, client performance tools, diagnostic frameworks, and strategic processes across managed accounts.

• Coach analysts and specialists, providing direct feedback and guidance to strengthen strategic thinking, execution quality, and professional development.

• Leverage AI-enabled technologies and marketing platforms to improve analysis, workflows, efficiency, and strategic decision-making.

• Monitor changing fashion, consumer, media, and creative trends and incorporate relevant insights into account strategies.

Requirements

• 6+ years of experience in fashion or apparel marketing, either on the agency or brand side.

• Strong understanding of the relationship between creative strategy and media strategy, with the ability to determine how the two should work together to drive performance.

• Deep familiarity with influencer and user-generated content ecosystems, including briefing, evaluating, scaling, and maintaining brand consistency.

• Experience working with DTC-focused fashion or lifestyle brands and a strong understanding of CAC, LTV, repeat purchase rates, and channel-level margins.

• Experience with Meta-heavy media strategies and the measurement challenges associated with them, including incrementality testing, creative fatigue, and audience saturation.

• Experience working with seasonal brands and the ability to build marketing strategies around product launches, seasonal demand, and changing consumer trends.

• Demonstrated success retaining and growing client accounts, including managing senior relationships and identifying expansion opportunities.

• Strong strategic, analytical, and commercial thinking, with the ability to connect marketing performance to broader business outcomes.

• Excellent client-facing communication, presentation, relationship management, and stakeholder engagement skills.

• Strong coaching and team development capabilities, with the ability to provide clear feedback and guide specialists toward stronger performance.

• Ability to work effectively across multiple marketing disciplines and coordinate complex, cross-functional strategies.

• Comfortable using AI-powered tools and emerging marketing technologies to improve efficiency, analysis, and strategic execution.

• Advanced proficiency in spoken and written English is required.

Benefits

• Base salary paid in USD, plus commission opportunities.

• Unlimited time off available from day one.

• Fully flexible work environment with full-remote, in-office, or hybrid options.

• $50 per month healthcare stipend to support healthcare or insurance costs.

• National holidays plus 2 mental health recharge days per year.

• Opportunities for career growth and leadership development within a rapidly expanding organization.

• Ongoing personal and professional development programs.

• Quarterly recognition programs, including awards and prize opportunities for outstanding performance.

• Opportunities to participate in diversity, equity, and inclusion initiatives.

• Exposure to leading fashion and apparel brands, complex growth challenges, integrated marketing strategies, and AI-enabled technology.

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