Director, Product Management, Growth Platforms

Accountabilities:

• Define and execute a multi-year product strategy and roadmap covering promotions, loyalty, CRM, customer segmentation, and marketing data capabilities.

• Lead the development of a unified promotions and offers platform supporting multiple products, channels, customer segments, and promotional mechanics.

• Build scalable customer data and segmentation capabilities that enable actionable audiences, personalized experiences, and targeted offers.

• Partner with Marketing to strengthen CRM and lifecycle marketing capabilities, including targeting, activation, experimentation, and measurement.

• Develop shared growth platforms supporting online Sportsbook and Casino products alongside digital retail and loyalty experiences.

• Create flexible, self-service tools that enable Marketing and business teams to launch, manage, and optimize campaigns and offers with greater speed and independence.

• Partner with Data and Engineering teams on customer data architecture, event streams, integrations, decisioning, APIs, and measurement capabilities.

• Establish KPIs and experimentation frameworks to measure incremental impact and optimize investments in promotions, CRM, offers, and loyalty.

• Lead, coach, mentor, and develop Product Managers while expanding the team and clarifying ownership across the Growth Platforms portfolio.

• Align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and business functions around shared priorities and outcomes.

• Contribute to additional strategic and operational initiatives as required.

Requirements

• 8+ years of product management experience, including at least 2 years of people leadership experience.

• Proven experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale.

• Deep understanding of customer and marketing data, including segmentation, audience creation, behavioral data, activation, experimentation, and measurement.

• Demonstrated ability to translate complex customer datasets into actionable segments, targeting strategies, and personalized customer experiences.

• Strong technical fluency, with experience partnering with Engineering and Data teams on architecture, platforms, APIs, event streams, integrations, and decisioning systems.

• Experience developing internal platforms and tools used by Marketing, CRM, Growth, or other business teams to create and manage customer experiences.

• Ability to establish a multi-year product vision and translate it into focused roadmaps, priorities, and incremental business value.

• Strong analytical judgment and experience applying experimentation and measurement to understand incremental impact and optimize investment.

• Ability to operate effectively across customer experience, technology, data, marketing, and business strategy while creating alignment across complex organizations.

• Excellent executive communication, stakeholder management, influence, and relationship-building skills.

• Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or similarly sophisticated personalization and lifecycle marketing environments is a plus.

Benefits

• Competitive compensation package with a salary range of $185,000-$230,000 CAD.

• Bonus eligibility as part of the broader total rewards package for eligible non-sales positions.

• Flexible remote work environment.

• Relaxed and collaborative workplace culture.

• Education and conference reimbursement opportunities.

• Parental leave top-up.

• Career progression and professional development opportunities.

• Opportunities to mentor and develop other product professionals.

• Access to a broader range of benefits and support designed to promote physical, financial, and emotional well-being.

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