Director, Marketing AI & Operations

Accountabilities

• Lead the design and implementation of AI-driven workflows across marketing to improve campaign execution, content production, and operational efficiency.

• Scale AI initiatives from isolated experiments into standardized, repeatable systems adopted across the marketing organization.

• Measure and analyze the impact of AI adoption on pipeline performance, productivity, and marketing effectiveness.

• Build and maintain a structured AI adoption framework, ensuring consistent enablement and execution across teams.

• Own end-to-end marketing funnel infrastructure, ensuring data integrity, tracking accuracy, and system reliability.

• Identify and resolve breakdowns in funnel performance that impact pipeline generation and revenue outcomes.

• Develop and maintain consistent reporting frameworks that provide clear, actionable insights into marketing performance.

• Partner closely with Revenue Operations to manage and optimize key marketing systems including Marketo, Salesforce, and related tools.

• Align marketing and revenue operations by defining lifecycle stages, attribution models, and shared success metrics.

• Ensure marketing’s contribution to pipeline is clearly tracked, communicated, and continuously improved.

• Stay current on marketing technology capabilities and drive optimization of existing platforms and integrations.

Requirements

• 7-10+ years of experience in B2B SaaS marketing operations, demand operations, or revenue operations roles.

• Deep hands-on expertise with marketing automation and CRM platforms, particularly Marketo and Salesforce.

• Proven track record of improving pipeline performance through automation, systems design, or data-driven optimization.

• Experience implementing AI or automation solutions in real marketing workflows with measurable business impact.

• Strong understanding of demand generation, funnel mechanics, and revenue attribution models.

• Experience working cross-functionally with Marketing, RevOps, BDR, and GTM teams.

• Practical experience applying LLMs and AI tools to marketing use cases, including workflow automation and content optimization.

• Strong prompt engineering and workflow design skills, with the ability to build reusable systems.

• Clear perspective on build vs. buy decisions for marketing technology and automation.

• Familiarity with tools such as ON24, Cvent, Qualified, and Asana.

• Strong analytical mindset combined with a hands-on, execution-oriented approach.

• Curiosity-driven and innovation-focused mindset, with a strong interest in AI-driven transformation.

Benefits

• Competitive compensation aligned with senior leadership-level marketing operations roles.

• Remote-friendly work environment with flexibility and autonomy.

• Home office allowance and monthly internet subsidy.

• Comprehensive health, dental, and retirement savings plans (RRSP / 401K depending on location).

• Annual fitness allowance to support physical wellbeing.

• Mental health support, including access to Calm Premium and Talkspace.

• Learning and development opportunities via Udemy, internal training programs, and certification support.

• Annual training budget and access to high-potential leadership development programs.

• Strong, values-driven culture focused on innovation, performance, and continuous improvement.

• Opportunity to shape the future of AI-native marketing operations at scale.

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