Director, Growth Marketing

Accountabilities:

• Define and lead the overall growth marketing strategy, including segmentation, channel mix, campaign architecture, and pipeline targets in partnership with senior leadership and Sales.

• Build and scale multi-channel demand generation programs such as ABM, paid media, content syndication, email nurture, webinars, and lifecycle marketing aligned to complex B2B buying journeys.

• Develop and implement scalable marketing infrastructure, including tools, workflows, and processes, while introducing AI-enabled capabilities to improve productivity and campaign performance.

• Establish and manage performance measurement frameworks, including pipeline contribution, CAC efficiency, conversion rates, and channel ROI, supported by actionable dashboards and reporting cadences.

• Partner with Revenue Operations and Sales to optimize lead management, scoring models, routing logic, and CRM integration to ensure seamless handoffs and revenue alignment.

• Own event and field marketing strategy, including customer conferences and industry events, ensuring alignment with pipeline generation and brand positioning goals.

• Lead and develop a high-performing growth marketing team while managing agency relationships, budgets, and cross-functional execution priorities.

Requirements

• 10+ years of experience in B2B SaaS marketing, with deep expertise in demand generation or growth marketing leadership roles.

• Proven track record of building and scaling demand generation engines from the ground up, including programs, infrastructure, and team structures.

• Experience managing and developing marketing teams of 5+ people, with strong leadership and coaching capabilities.

• Strong background in account-based marketing and complex, multi-stakeholder B2B sales cycles with long deal timelines.

• Proficiency with marketing automation platforms, CRM systems (e.g., Salesforce), and analytics tools, with a data-driven approach to decision-making.

• Experience collaborating across Sales, Product Marketing, and Revenue Operations to align GTM strategy and execution.

• Familiarity with AI-driven marketing tools and a mindset oriented toward experimentation, optimization, and continuous improvement.

Benefits

• Annual base salary range: $150,000, $172,500 USD, plus performance-based bonus eligibility

• Flexible Paid Time Off, including holidays and floating holidays

• Comprehensive medical, dental, vision, HSA/FSA plans with employer contributions

• 401(k) retirement plan with employer match

• Paid parental leave and family-building support

• Wellness benefits, including subsidized fitness and digital wellness programs

• Volunteer time off (up to 2 days annually)

• Remote-first work arrangement (U.S.-based).

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