Digital Marketing Specialist (Multi-Industry)

Accountabilities

• Plan, launch, monitor, and optimize paid advertising campaigns across Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager, adjusting budgets, targeting, and campaign settings based on performance.

• Collaborate with writers and designers to develop advertising copy and creative assets, then evaluate their effectiveness against campaign results and conversion performance.

• Build, schedule, and manage email and SMS campaigns using platforms such as Klaviyo or Mailchimp, testing subject lines, timing, messaging, and other variables to improve engagement.

• Use ChatGPT and similar artificial intelligence tools to accelerate campaign execution, generate creative variations, and support day-to-day marketing tasks while maintaining independent professional judgment.

• Regularly collect and analyze campaign performance data, identify trends and issues, and translate findings into a concise set of recommended actions and improvements.

• Coordinate with design, content, and project management teams to ensure campaigns are prepared accurately, delivered on schedule, and aligned with broader account objectives.

• Monitor campaign performance after launch and proactively identify underperformance, inconsistencies, or opportunities for optimization rather than waiting for issues to escalate.

• Maintain clear communication around campaign progress, deadlines, results, and required actions to ensure stakeholders remain informed and aligned.

Requirements

• 2-5 years of hands-on experience managing digital marketing campaigns from planning and execution through optimization and performance analysis.

• Proven experience running paid advertising campaigns across Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.

• Practical proficiency with Adobe Photoshop and Adobe Premiere for basic creative editing, asset preparation, and campaign support.

• Experience creating and managing email or SMS marketing campaigns using Klaviyo, Mailchimp, or comparable platforms.

• Fluent written English with the ability to produce clear, persuasive, and customer-facing marketing copy.

• Strong analytical skills and the ability to interpret campaign performance data and turn insights into specific optimization actions.

• Experience with ChatGPT or similar artificial intelligence tools is a plus, particularly for accelerating marketing workflows and developing content variations.

• Familiarity with search engine optimization, Google Analytics, or Semrush is advantageous.

• Basic knowledge of HTML and CSS for email templates is a plus.

• Additional video editing capabilities are also considered an advantage.

• Reliable internet connectivity and a professional setup suitable for client communication and campaign launches.

• Strong punctuality, ownership, accountability, and follow-through, with the ability to flag issues early and take action without constant supervision.

Benefits

• Compensation of $1,250 per month during the first 90 days, increasing to $1,500 per month thereafter.

• Monday-Friday schedule aligned with a Pacific, Central, or Eastern time zone working window.

• Full-time opportunity with exposure to digital marketing campaigns across multiple industries.

• Hands-on ownership of campaigns, with the opportunity to influence strategy and results through ongoing optimization.

• Collaborative environment involving marketing, creative, content, and project management professionals.

• Opportunity to work with modern marketing platforms and artificial intelligence tools to improve campaign execution and efficiency.

• A structured selection process designed to evaluate practical skills, communication, and real-world marketing experience.

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