Creative Director, Lifecycle & Organic Growth

Accountabilities:

• Lead the transformation of lifecycle and CRM communications across email, SMS, push, and in-app messaging, shifting tone from transactional to human-centered and value-driven.

• Define and evolve the brand voice across organic and lifecycle channels, ensuring consistency, clarity, and emotional resonance.

• Collaborate with product, design, growth, and insights teams to translate user behavior and data into compelling, empathetic messaging strategies.

• Develop creative frameworks and messaging systems that improve engagement, trust, and long-term customer retention.

• Own copy development for customer journeys, feature launches, and ongoing communications across lifecycle stages.

• Expand scope into broader organic growth channels, including social media and community-driven platforms, as brand voice matures.

• Use qualitative insights, customer pain points, and behavioral data to shape narratives that strengthen brand affinity and customer relationships.

• Contribute to strategy discussions on how storytelling and copy can drive measurable business and growth outcomes.

Requirements:

• 7+ years of experience in creative marketing, copywriting, or lifecycle/organic growth roles within consumer-focused brands.

• Strong portfolio demonstrating excellence in copywriting, tone development, and customer-facing messaging across multiple channels.

• Deep expertise in CRM, lifecycle marketing, email, SMS, and organic content strategy.

• Ability to translate complex or emotionally sensitive topics into clear, engaging, and human-centered messaging.

• Strong understanding of audience development, community dynamics, and modern social platforms.

• Experience working in fast-paced, high-growth environments with cross-functional collaboration.

• First-principles thinker with strong qualitative reasoning and customer empathy.

• Comfortable influencing analytical or data-driven stakeholders while advocating for brand and creative excellence.

• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Benefits:

• Competitive base salary ranging from $135,000 to $185,000, plus equity opportunities.

• Comprehensive health, dental, and vision insurance coverage.

• Paid time off, parental leave, and wellness benefits.

• 401(k) plan (U.S.) or RRSP (Canada) with employer matching.

• Flexible remote work environment across multiple U.S. locations.

• Employee equity grants as part of total compensation.

• Opportunity to shape a brand voice from the ground up in a high-growth, well-funded company.

• Access to a collaborative, innovation-driven culture focused on creativity, experimentation, and impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1