Analista de Marketing Pleno (Foco em Growth - Investimentos)

Accountabilities:

• Represent the Growth function within product squads, ensuring alignment between business objectives, product strategies, and marketing initiatives.

• Develop and execute growth strategies focused on customer acquisition, activation, retention, and revenue expansion.

• Identify high-impact channels, audiences, and messaging strategies to improve customer acquisition and engagement.

• Bring growth perspectives, including data analysis, experimentation, and acquisition insights, into product discussions and strategic decisions.

• Optimize customer acquisition costs (CAC) through efficient acquisition and retention strategies.

• Ensure new customers quickly understand product value by improving onboarding, activation, and engagement journeys.

• Design, execute, and measure growth experiments based on clear hypotheses across marketing and product channels.

• Plan and run A/B tests and optimization initiatives across organic, paid, CRM, and product channels.

• Conduct advanced data analysis to identify opportunities across the conversion funnel and customer journey.

• Monitor growth KPIs, translate insights into strategic recommendations, and present findings to stakeholders and leadership teams.

Requirements:

• Proven experience developing Growth Marketing strategies focused on customer acquisition, activation, retention, and engagement.

• Strong analytical skills and experience using tools such as Google Analytics, Google Data Studio, Mixpanel, or similar platforms.

• Familiarity with marketing automation and CRM tools, such as HubSpot, RD Station, Salesforce, or equivalent solutions.

• Ability to work collaboratively with multidisciplinary teams, including marketing, product, and business stakeholders.

• Data-driven mindset with strong focus on measurable results, experimentation, and continuous improvement.

• Excellent written and verbal communication skills, with the ability to present insights clearly and effectively.

• Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, Data Science, or related fields.

• Experience working with digital products, startups, or product-led environments is considered a plus.

• Knowledge of SQL and/or Python for data analysis is desirable.

• Understanding of UX principles, customer journeys, and user behavior analysis is an advantage.

• Experience with agile methodologies such as Scrum or Kanban is a plus.

Benefits:

• Flexible work model, including remote and hybrid opportunities depending on location.

• Meal and food allowance.

• Monthly home office and hybrid work assistance.

• Childcare or babysitter reimbursement.

• Mobility allowance.

• Profit-sharing program based on company results.

• Corporate life insurance.

• Private pension plan with company participation.

• Medical insurance for employees and eligible dependents.

• Dental insurance for employees and eligible dependents.

• Online English learning platform for professional and personal development.

• Wellhub (Gympass) access to gyms and wellness activities nationwide.

• Zenklub access to psychological support and self-development content.

• Holiday gift basket.

• Birthday day off.

• Children’s birthday day off to celebrate family moments.

• Extended parental leave, including 180 days maternity leave and 20 days paternity leave.

• Inclusive environment focused on diversity, collaboration, and professional development opportunities.

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