The Challenge
A well-known French recruitment firm is building their growth marketing engine and needs sharp hands on deck. You'll own lead generation campaigns across SEO, SEM, and social—reporting directly on pipeline impact while earning a state-recognized degree.
Your Mission
Launch and optimize 3+ paid campaigns (Google Ads, LinkedIn Ads, email) with clear CAC targets
Build your first monthly reporting dashboard tracking campaign performance, conversion funnels, and ROI metrics
Set up and run 2-3 A/B tests on landing pages or ad creative, documenting learnings
Audit current digital presence and identify 5+ quick-win optimization opportunities
Establish lead-gen playbooks for 3 core channels with documented best practices and success criteria
Reduce cost-per-lead by 20%+ through continuous optimization and testing cycles
Own HubSpot data hygiene and build automated reporting workflows for the marketing team
Present quarterly business review of marketing funnel performance to leadership with actionable insights
KPIs You'll Own
Cost Per Lead (CPL)
Track spend efficiency across SEO, SEM, and social channels to optimize budget allocation.
Conversion Rate by Channel
Measure what % of traffic converts to qualified leads in your CRM by source.
Monthly Lead Volume
Total B2B leads generated and qualified each month against target pipeline.
Campaign ROI
Revenue influenced by marketing campaigns divided by total marketing spend.
Tools & Stack
Your Team
Your Manager
Growth/Marketing Lead at recruitment firm partner
Current Team
Growth marketing team within recruitment cabinet
New apprenticeship role, multiple positions open
The Package
Salary
€18,000-€24,000 annually
Remote
On-site, Courbevoie/Puteaux (92), France
Benefits & Perks
Company Intelligence
ISCOD is France's leading digital learning specialist partnering with strong recruitment firms to develop marketing talent. This opportunity sits within a well-known recruitment cabinet scaling their B2B growth engine. You're joining a team focused on generating qualified leads and optimizing digital acquisition.
Is This Role For You?
- You want hands-on growth marketing experience while earning a recognized French degree
- You're comfortable in Excel, Google Analytics, and picking up new tools (HubSpot) quickly
- You're hungry to optimize campaigns and obsess over conversion metrics
- You speak intermediate English and thrive in collaborative team environments
- You need a salary above €24K or are solely after money (this is apprenticeship-level pay)
- You prefer remote work—this is 100% on-site in Courbevoie
- You lack curiosity about testing, measurement, and continuous improvement in marketing
Interview Process
Application Review
Submit CV, cover letter, and proof of eligibility for Bac+2 to Bac+5 apprenticeship program
Phone Screen
Discuss your marketing fundamentals, Google Analytics familiarity, and career aspirations
Interview with Growth Manager
Walk through a campaign optimization case study, discuss your approach to lead generation and A/B testing
Offer & Onboarding
Apprenticeship contract signed, academic program enrollment confirmed, first week training begins
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.