The Challenge
InStride Health is fixing broken pediatric mental healthcare by combining clinical excellence with technology. You'll own the entire analytics backbone that tracks how patients discover, engage with, and enroll in anxiety and OCD care.
Your Mission
Audit and document current GA4, Mixpanel, GTM implementation gaps; establish baseline tracking quality score and remediation roadmap
Build first version of Looker dashboard suite covering top 10 acquisition, conversion, and engagement metrics for marketing and product teams
Establish HIPAA-compliant tracking framework with OursPrivacy; ensure all website and app funnels meet compliance requirements
Define and implement consistent UTM parameter naming convention and tagging standard across all marketing channels
Achieve 95%+ tracking accuracy across website-to-enrollment funnel by implementing backend data validation with engineering
Launch automated weekly reporting system that eliminates manual dashboard updates and surfaces anomalies automatically
Develop behavioral cohort analysis connecting first-visit source to 30/60/90-day engagement and treatment outcomes
Partner with data science to build predictive models identifying which traffic sources and user paths drive highest LTV patients
KPIs You'll Own
Tracking Implementation Score
% of planned events/properties implemented correctly in GA4, Mixpanel, and GTM vs. spec.
Data Quality Rate
% of records with clean, validated UTM parameters and correct event attribution to source.
Patient Acquisition Cost (PAC) by Channel
Cost to acquire enrolled patient by traffic source, updated weekly in Looker.
Funnel Conversion Rate
% of website visitors → referrer sign-up → patient enrollment, tracked through backend.
Dashboard Adoption
# of internal users accessing Looker dashboards weekly and avg. queries run per user.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Marketing or Chief Data Officer)
Current Team
Marketing, Product, Engineering, Data Science teams (cross-functional collaboration)
New role
The Package
Salary
$90K-$120K base
Remote
On-site, Boston MA
Benefits & Perks
Company Intelligence
InStride Health delivers specialty anxiety and OCD care for kids, teens, and young adults through insurance-based, clinically-backed care combined with technology. The company eliminates barriers to mental healthcare: finding providers, wait times, onboarding friction, and outcomes tracking. Founded to become the nation's most trusted pediatric anxiety and OCD provider.
Culture
Values-driven: Give Heart, Work Smart, Have Humility, Embrace Community. Collaborative, growth-minded team focused on fixing broken systems.
Is This Role For You?
- You've owned GA4/GTM implementation at scale and can talk implementation details, not just reporting
- You're comfortable in healthcare/regulated environments and understand HIPAA compliance basics
- You like being the technical owner of measurement infrastructure—not just analyzing dashboards others built
- You can translate between marketing questions and data engineering requirements, speaking both languages fluently
- You need remote work flexibility—this is on-site Boston only
- You're uncomfortable with healthcare/clinical data and patient privacy compliance
- You prefer analytical reporting over technical implementation and tagging architecture
Interview Process
Phone Screen
Hiring manager vets analytics background, GA4/GTM experience, and healthcare data comfort.
Technical Deep Dive
Walk through past tracking implementation; discuss how you'd design measurement framework for referrer + patient acquisition funnels.
Team Interview
Meet marketing lead, product manager, and data team to discuss collaboration style and cross-functional problem-solving.
Case Study/Project
Likely take-home: design a Looker dashboard spec or GTM implementation plan for a specific use case.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.