The Challenge
Lead the digital growth engine for Instant Pot Brands, a portfolio of iconic kitchen categories loved globally. You'll own the full-funnel strategy across paid/organic social, influencer, and affiliate-balancing aggressive growth targets with long-term brand equity.
Your Mission
Audit current paid and organic social performance across all brands; identify top 3 quick-win optimization opportunities and implement by end of month 1
Map influencer and affiliate partner landscape; establish baseline ROI measurement framework and reporting cadence for executive visibility
Establish brand guidelines and tone-of-voice documentation across digital channels; audit current execution for consistency gaps
Build 90-day roadmap for testing new channels and scaling top performers; secure budget alignment with cross-functional stakeholders
Deliver 25%+ improvement in ROAS across paid social channels through testing, creative optimization, and audience refinement
Scale affiliate program to 50+ active partners generating 20%+ incremental revenue with documented ROI framework
Launch influencer partnership strategy with tier structure; secure 10+ active partnerships and demonstrate 3:1+ ROAS
Establish unified digital marketing dashboard with real-time KPI tracking (CAC, LTV, engagement, conversions); present monthly performance reviews to leadership
KPIs You'll Own
ROAS (Return on Ad Spend)
Track paid media efficiency across social, influencer, and affiliate channels; target 3:1 or higher.
CAC (Customer Acquisition Cost)
Measure cost-per-customer by channel and segment; optimize for profitability against LTV.
LTV (Customer Lifetime Value)
Monitor repeat purchase rate and order value; benchmark against industry standards for kitchen/DTC brands.
Engagement Rate
Track likes, comments, shares, and saves across organic social; use as proxy for brand affinity and content performance.
Affiliate Program Growth
Monitor partner count, sales contribution, and ROI; target 20%+ YoY incremental revenue from affiliates.
Tools & Stack
Your Team
Your Manager
VP or Chief Marketing Officer
Current Team
3-5 person digital team (likely includes social coordinator, paid media specialist, analyst); support from creative/content and product teams
Backfill or expansion; no new roles mentioned
The Package
Salary
$140K-$180K base
Variable
15-25% annual bonus (est.)
Remote
On-site in Chicago, IL; posted as flexible/hybrid but describe as on-site in header-clarify with recruiter
Benefits & Perks
Company Intelligence
Instant Pot Brands owns iconic kitchen appliance categories with global reach and consumer loyalty. The company is focused on digital transformation and DTC growth at scale.
Customers
Direct-to-consumer and retail consumers; professional kitchen category.
Is This Role For You?
- You've scaled paid social and influencer programs from $0 to 7-figure budgets and can show the receipts (ROAS, CAC trends).
- You live for measurement-you build dashboards, set KPIs, and make decisions based on data, not gut feel.
- You've managed agency partners, negotiated scopes, and held them accountable to performance targets.
- You want to own the full funnel-not just top-of-funnel awareness, but conversion and retention too.
- You thrive in DTC or consumer goods where brand + performance aren't opposites-they're dance partners.
- You've only ever run paid ads; influencer and affiliate marketing feel foreign to you.
- You prefer hands-off leadership-this role is hands-on; you'll be knee-deep in creative briefs, partner negotiations, and dashboards.
- Attribution and measurement bore you; this role lives and dies by KPIs and reporting cadence.
Interview Process
Recruiter Screen
30 min; confirm experience with DTC, paid social, influencer partnerships, and analytics rigor.
Hiring Manager (CMO/VP Marketing)
45 min; dive into past ROAS wins, how you've scaled channels, and your approach to brand stewardship.
Cross-functional Panel
60 min; meet with Digital Manager, Influencer Lead, and Analytics; discuss collaboration style and problem-solving.
Case Study or Presentation
Optional; may ask you to audit a sample social campaign or propose a 90-day digital roadmap.
Final Round with CMO
30 min; culture fit, career goals, and compensation alignment.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.