The Challenge
Implant Direct is a medical device company looking for a Digital Marketing Manager to build and scale their digital lead generation engine across social, email, and search. You'll own campaign strategy, budget, and execution while reporting directly to the Marketing Director—a rare hands-on leadership role in a specialized vertical.
Your Mission
Audit current digital marketing stack (HubSpot, Google Ads, Meta Ads, Tableau) and establish baseline KPIs for lead volume, CAC, and conversion rates
Launch integrated paid social + SEM campaigns targeting core B2B dental/medical device verticals with documented ROI tracking
Build editorial calendar and content strategy for email and social aligned with lead cycle and revenue goals
Establish weekly reporting cadence and competitive benchmarking framework to inform optimization decisions
Scale highest-performing paid channels (Google Ads, Meta Ads) to 2-3x lead volume with maintained or improved CAC
Implement A/B testing framework across landing pages, email sequences, and ad creative with documented lift metrics
Lead cross-functional optimization project with sales to close loop on lead quality, attribution, and revenue traceability
Develop 12-month marketing budget and forecast using Tableau/Dynamics CRM data; present strategy to leadership
KPIs You'll Own
Cost Per Lead (CPL)
Track blended CPL across all digital channels (paid social, Google Ads, email) against monthly targets and budget allocation.
Lead-to-Revenue Attribution
Measure conversion rate from qualified leads to closed deals using Dynamics CRM and Tableau, reported with full traceability.
Campaign ROI
Calculate revenue generated per marketing dollar spent across campaigns; use to inform spend reallocation and optimization.
Email Engagement Rate
Monitor open rates, click-through rates, and conversion rates for nurture campaigns; test subject lines and send times.
Paid Social ROAS
Return on ad spend across Meta and other social platforms; benchmark against industry standards for medical device B2B.
Tools & Stack
Your Team
Your Manager
Marketing Director
Current Team
Unknown—likely working with art director and internal/agency teams on campaigns
New role or backfill unknown
The Package
Salary
$85K-$120K base
Remote
On-site 4 days/week (Brea or Thousand Oaks, CA); <10% travel to North America for customer meetings and trade shows
Benefits & Perks
Company Intelligence
Implant Direct is a medical device company serving dental and healthcare professionals. They operate in a specialized, high-margin vertical with strong customer relationships and recurring revenue potential. The company uses EBS (lean) methodologies (Kaizen, Daily Management) to drive operational excellence.
Customers
Dental and medical device professionals; B2B focus
Culture
Results-driven, continuous improvement mindset, structured decision-making via EBS frameworks
Is This Role For You?
- You have 5+ years driving B2B digital demand gen (especially in medical device, pharma, or healthcare—this is a real advantage)
- You're fluent in the full funnel: paid social, SEM, email, and can read Tableau dashboards to make real-time optimization calls
- You want a hands-on manager role where you own strategy, budget ($100K+?), and campaign execution end-to-end
- You're energized by data and experimentation—you don't just run campaigns, you test, measure, and iterate
- You're comfortable with specialized B2B sales cycles and building attribution models that connect marketing to closed revenue
- You need full remote or hybrid flexibility—this is on-site 4 days/week with no negotiation implied
- You're brand-new to B2B or medical/dental verticals and want a steep learning curve without prior domain context
- You view marketing as a cost center rather than a revenue driver—this role requires obsessive ROI tracking and accountability
- You're uncomfortable with legacy tools (Microsoft Dynamics CRM, older reporting systems) and prefer cutting-edge MarTech only
Interview Process
Initial Screening
Likely screening call with recruiter or marketing team to validate B2B/digital background and salary alignment.
Manager Interview
Conversation with Marketing Director about strategy, tools expertise, and how you'd approach lead gen strategy for medical device.
Case Study / Problem-Solving
Hypothetical: You inherit a paid social campaign with 2x target CPL; walk through your diagnostic and optimization plan.
Leadership Alignment
Potential meeting with VP/exec to discuss 6-month plan, budget rationale, and cross-functional collaboration approach.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.