The Challenge
Hyundai Capital America finances 3M+ customers across three brands—and needs a Digital Marketing Manager to orchestrate lifecycle campaigns that drive loyalty and cross-sell. You'll own the full customer journey from acquisition through renewal, blending Salesforce Marketing Cloud automation with Adobe personalization in a heavily regulated automotive finance space.
Your Mission
Audit and map current lifecycle marketing programs in Salesforce Marketing Cloud; identify gaps in acquisition, retention, and cross-sell journeys
Establish baseline KPIs for email engagement, conversion rates, and customer lifetime value by segment (Hyundai, Genesis, Kia)
Launch one high-impact retention campaign using Adobe Analytics insights and personalization
Build stakeholder alignment across CRM, Analytics, Compliance, and OEM teams; document governance framework
Design and deploy omni-channel lifecycle playbook covering acquisition, renewal, and cross-sell with documented cadence and personalization rules
Increase customer retention rate by 8-12% through behavioral segmentation and targeted re-engagement campaigns
Optimize journey relevance through A/B testing in Adobe Experience Cloud; achieve 15%+ lift in click-through rates
Establish recurring analytics reporting cadence; own monthly lifecycle performance dashboard and recommend product improvements
KPIs You'll Own
Customer Lifetime Value (CLV)
Measure revenue generated per customer across the full lifecycle; track growth by segment and cohort.
Email Engagement Rate (Open + Click)
Track open rates and click-through rates by lifecycle stage and campaign; target 25%+ improvement via personalization.
Renewal/Retention Rate
Measure % of customers renewing or cross-selling in target timeframes; goal is 8-12% uplift in 6 months.
Campaign ROI
Calculate revenue generated vs. marketing spend by campaign; ensure positive ROI on all lifecycle activations.
Journey Completion Rate
% of customers completing desired actions (e.g., clicking through, applying for a product) by stage.
Tools & Stack
Your Team
Your Manager
Not specified; likely Digital Marketing Director or VP
Current Team
Cross-functional: CRM, Digital, Analytics, IT, Compliance, and OEM stakeholder teams
New role—building out lifecycle marketing capability
The Package
Salary
$95K-$125K base
Remote
On-site, Irvine, CA (full-time)
Benefits & Perks
Company Intelligence
Hyundai Capital America is a captive finance company serving 3M+ customers through three brands (Hyundai Motor Finance, Genesis Finance, Kia Finance). They offer vehicle financing, leasing, subscriptions, and insurance—operating at the intersection of automotive and fintech. Values-driven, committed to diversity and community engagement.
Customers
3,000,000+ consumers and businesses
Culture
Values-driven, diversity/inclusion focused, invests in employee development and ERGs
Is This Role For You?
- You've led lifecycle or CRM marketing campaigns at scale—email, push, in-app—with hands-on Salesforce Marketing Cloud or similar platforms
- You're fluent in marketing analytics: you read cohort data, design A/B tests, and tie campaigns to revenue
- You thrive in regulated, compliance-heavy environments (finance, healthcare) and understand why 'personalization' ≠'privacy violation'
- You're a builder: you can design journey orchestration from scratch and evangelize best practices across teams
- You need remote work or flexibility—this is on-site, Irvine, full-stop
- You're a brand strategist or creative director; this role is execution + analytics, not campaign ideation
- You've never worked with Salesforce Marketing Cloud or a comparable marketing automation platform; ramp-up will be steep
Interview Process
Recruiter Screen
Verify Salesforce + Adobe experience; confirm interest in on-site role and automotive/finance context
Hiring Manager Interview
Deep dive on lifecycle marketing strategy, omni-channel orchestration, and cross-functional collaboration; expect real campaign examples
Analytics / Strategy Case Study
Present how you'd design a retention campaign for a specific customer cohort using behavioral data and personalization
Stakeholder Panel
Meet with CRM, Analytics, and Compliance leads to assess alignment and ability to navigate cross-functional dynamics
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.