The Challenge
HIFI is rebuilding financial infrastructure for the internet—making money programmable by default. You'll join their structured new grad program with real ownership on live GTM motions, not busywork, and a direct path to full-time if you execute.
Your Mission
Ship 8-12 pieces of multi-format content (blog, case studies, social, email) that land with both technical and business audiences
Execute 2+ paid or organic campaigns end-to-end, measuring performance and iterating based on data
Map competitive landscape and develop 3+ refined messaging angles for HIFI's core value props
Coordinate and support 2+ events or webinars that connect HIFI with target developer and business personas
Own content calendar and strategy for one channel (blog, social, or email), driving measurable engagement and pipeline contribution
Build repeatable campaign playbooks for paid/organic that reduce execution time by 30%
Develop and validate 2+ new positioning narratives tested across sales, product, and market feedback loops
Transition from structured program to full-time role with clear ownership of one GTM pillar
KPIs You'll Own
Content Performance (Engagement)
Track views, shares, click-through rates, and time-on-page across all content pieces to measure resonance with target audiences.
Campaign ROI
Monitor spend, lead volume, conversion rate, and cost-per-acquisition for paid and organic campaigns.
Sales Alignment Score
Measure consistency of messaging and positioning between marketing materials and actual sales conversations.
Event/Webinar Attendance & Conversion
Track registration, attendance, and downstream sales pipeline from events and partner activations.
Tools & Stack
Your Team
Your Manager
Not specified—likely GTM or Head of Marketing
Current Team
Embedded in GTM team with senior mentor assigned
New grad program role; backfill status unknown
The Package
Salary
$60K-$76K base
Equity
Possible equity component as part of total compensation package
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
HIFI is rebuilding the financial plumbing of the internet to make money programmable by default. They enable developers and businesses to move value at software speed through instant, global, programmable payments. Mission-driven fintech infrastructure startup backed by serious capital.
Culture
Ownership-driven. Speed-biased. Truth-first. Quality non-negotiable. No corporate fluff—actual operating principles.
Is This Role For You?
- You're graduating or recently graduated (expected June 2026 or earlier) with a degree in Marketing, Communications, or related field
- You write clearly and can adapt your voice across blog posts, case studies, emails, and social—and you actually enjoy it
- You're genuinely curious about fintech, crypto, or developer tools and want to get smart fast
- You thrive in ambiguity, stay organized across multiple workstreams, and raise the bar every week
- You need stability over growth—3-month contract with contingent full-time offer isn't your speed
- You lack curiosity about financial infrastructure or developer-focused products
- You prefer to follow a playbook rather than build one; this role requires comfort with ambiguity and scrappiness
Interview Process
Initial Screen
Conversation about background, interest in fintech/HIFI, and writing samples or portfolio
Writing Exercise or Case Study
Timed content creation or competitive research task to assess writing quality and GTM thinking
Team Panel
Conversations with GTM lead, potential mentor, and/or product/sales stakeholders to assess culture fit and collaboration
Offer & Program Details
Discussion of 3-month program structure, mentorship plan, success metrics, and path to full-time
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.