Growth.Talent
H

Marketing Lead

H CompanyParis, Île-de-France, France

Growth MarketingSemi-seniorOn-siteFull time€65K - €85K
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B2B SaaSAI/Deep TechOn-site Paris€65K-€85KFounding StageFull Marketing Stack

The Challenge

H is building the foundational infrastructure for autonomous AI systems—and they need you to build their entire marketing engine from scratch. You'll own growth loops, product positioning, and brand narrative for one of the most exciting AI startups reshaping how intelligence works.

Your Mission

First 3 Months
1

Establish tracking infrastructure, CRM architecture, and attribution model across paid + organic channels

2

Launch first 2-3 high-velocity acquisition experiments (paid campaigns, organic channels) and identify 1-2 working loops

3

Define H's ICP, positioning statement, and core messaging framework; ship updated website copy and 1 GTM playbook

4

Build foundational content calendar and publish 2-3 technical/thought leadership pieces establishing H as AI authority

By 6 Months
1

Scale 2-3 proven acquisition loops to predictable CAC targets; hit 25-40% month-over-month user growth baseline

2

Launch product marketing for first major feature release; ship sales decks, case studies, and launch collateral

3

Establish H's presence at 2-3 major AI conferences/tradeshows with sponsored talks or booth strategy

4

Build 15K+ engaged followers across LinkedIn + Discord; establish H as recognized voice in autonomous AI space

KPIs You'll Own

CAC (Cost of Acquisition)

Track and optimize cost per qualified user across all channels; target payback within 6-12 months.

Activation Rate

% of new users completing core onboarding or first high-value action; benchmark against SaaS baseline 25-40%.

Organic Traffic Growth

Month-over-month growth in website visits and content reach; measure content ROI and brand authority lift.

Pipeline Generated

MQLs and SQLs sourced directly from marketing campaigns; track influence on sales cycle and revenue.

Brand Authority Index

Qualitative + quantitative: media mentions, conference speaking slots, LinkedIn engagement rate, inbound inquiries.

Tools & Stack

Segment/Mixpanel (product analytics & tracking)HubSpot or Pipedrive (CRM)Google Analytics / AmplitudeLinkedIn Ads / Google AdsFigma (collaboration)Slack/Discord (community)Intercom (user engagement)

Your Team

Your Manager

Likely founding team / CEO (not specified)

Current Team

Distributed team across France & UK; world-class AI engineers, researchers, and builders

New role—building marketing function from scratch

The Package

Salary

€65K-€85K base

Equity

Yes, significant equity package (founding-stage role)

Remote

On-site in Paris, minimum 3 days/week in office

Benefits & Perks

Significant equity stake in founding-stage AI company
Competitive salary + equity package
Work with world-class AI engineers, researchers, and builders
High-trust, high-impact founding environment
Professional growth and continuous learning opportunities
Multicultural, dynamic team culture

Company Intelligence

H Company is a next-generation AI research and product company pioneering autonomous, agentic AI systems. They're building foundational infrastructure that drives real-world outcomes across industries—think the operating system for AI agents that actually get stuff done.

Culture

High-trust, high-impact, multicultural founding team; collaborative environment mixing world-class researchers with builders; fun and dynamic

Is This Role For You?

For You If
  • You've built acquisition machines at 2-3 B2B tech startups and actually know how to move from strategy to execution without getting lost in spreadsheets
  • You're comfortable writing—technical whitepapers, positioning docs, website copy—and you care about quality over volume
  • You thrive in ambiguity and love experimenting (testing 5 acquisition channels to find 1-2 that work)
  • You speak fluent English and can communicate complex AI concepts to both technical and non-technical audiences
  • You have founder DNA: entrepreneurial mindset, hands-on, willing to wear multiple hats in a scaling startup
Won't Work If
  • You need a fully defined marketing strategy handed to you; you can't think like a founder building from a blank canvas
  • You're a specialist (social-only, demand-gen-only) who needs someone else owning the big picture—this role owns everything
  • You're not comfortable being on-site 3+ days/week in Paris or you need 100% remote flexibility
  • You don't know B2B SaaS/deep tech: if you're thinking like a D2C marketer, this won't work

Interview Process

1

Initial Conversation

Screening call with hiring manager; discuss past growth loops, GTM experience, and philosophy on building marketing from zero

2

Case Study / Take-Home

Real-world scenario: design a 90-day acquisition plan for an autonomous AI product; show your positioning and channel strategy

3

Founder/Leadership Panel

Meet with CEO or founding team; assess cultural fit, entrepreneurial thinking, and ability to move fast in ambiguity

4

Offer & Equity Discussion

Compensation and equity negotiation; clarity on first 6-month roadmap and growth targets

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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