The Challenge
GlossGenius powers 100K+ small business owners with an all-in-one platform. You'll own their marketing attribution model and funnel optimization—directly impacting growth strategy for a fintech-SMB hybrid.
Your Mission
Audit current multi-touch attribution model, identify 2-3 gaps, and propose improvements to VP of Growth Marketing
Execute first 3 high-impact experiments (A/B tests) with GTM teams; deliver statistical analysis and recommendations
Build 2-3 core marketing dashboards (CAC, LTV, payback period) in Looker/Hex with automated weekly refreshes
Partner with Data Platform team to integrate AI tools (Claude, ChatGPT) into analysis workflows; document 3 automation wins
Launch and iterate improved multi-touch attribution model; track lift in marketing ROI visibility across channels
Own quarterly channel lift-testing cadence; deliver 4+ statistically significant lift studies with strategic recommendations
Define and operationalize marketing experimentation framework; establish 95% adoption across GTM teams
Reduce time-to-insight by 40% through AI-powered automation; scale analysis to cover customer cohorts, segments, and LTV models
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track blended CAC across channels and payback period to guide budget allocation.
LTV (Lifetime Value)
Monitor customer cohort LTV to understand long-term unit economics and retention curves.
Attribution Accuracy
Measure confidence in multi-touch model; track variance vs. last-click and first-click baselines.
Experiment Velocity
Count experiments launched per quarter and statistical power achieved; track time-to-decision.
Marketing ROI
Blended return on marketing spend across all channels; primary north star for GTM leadership.
Tools & Stack
Your Team
Your Manager
VP of Growth Marketing
Current Team
GTM teams (lifecycle, performance marketing, brand & product marketing), Data Platform, peer Analytics
New role
The Package
Salary
$160K-$185K base
Remote
On-site in NYC, 3-4 days/week required (Tuesdays and Thursdays mandatory)
Benefits & Perks
Company Intelligence
GlossGenius is an all-in-one business management platform for 100K+ small business owners, combining booking, scheduling, marketing, analytics, and payments. The company blends fintech, SMB software, and consumer DNA to make entrepreneurship less about admin and more about creation.
Customers
100000
Culture
Vibrant, distinguished brand; distributed team with emphasis on meaningful bonding
Is This Role For You?
- You've spent 5+ years in highly analytical roles with 2+ in marketing analytics/science, ideally at SaaS companies
- You fluently speak SQL and Python and can build regression models, A/B testing frameworks, and media mix models
- You actively use AI tools (Claude, ChatGPT, Cursor) to scale your work and aren't just exploring—you're shipping with them
- You care deeply about experimental rigor and statistical validity; you've designed and launched 10+ reliable tests
- You want to be hands-on with GTM leadership, not just a reporter—you're a strategic thought partner
- You need remote-first flexibility; this role requires 3-4 days/week in-office in NYC with Tuesday/Thursday attendance mandatory
- You're stronger in BI/dashboarding than in statistical modeling and experiment design; attribution and testing are core here
- You're risk-averse with AI tools or prefer traditional analysis; GlossGenius is actively exploring how AI expands analytical possibility
- You've never built or iterated a multi-touch attribution model; this is a foundational ownership area
Interview Process
Recruiter Screen
Confirm background, growth analytics experience, and on-site commitment for NYC role.
VP of Growth Marketing Conversation
Deep dive into attribution philosophy, past experiments, and approach to analytics strategy and GTM partnership.
Case Study / Take-Home
Likely SQL + analysis challenge or written case on marketing experiment design and statistical decision-making.
Peer Analytics/Data Platform Sync
Collaborative discussion on data infrastructure, tools, and how analytics and engineering align.
Final Interview + Offer
Confirm culture fit, logistics, and scope of first 90 days.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.