The Challenge
Giga just raised $61M Series A and is scaling AI agents trusted by DoorDash across voice, chat, and email. You'll own the entire demand engine—from brand awareness to pipeline—and establish Giga as the obvious choice for enterprise AI infrastructure.
Your Mission
Map current demand landscape, audit existing campaigns, and establish baseline metrics across all channels (digital, ABM, partnerships, content)
Design and launch first integrated campaign spanning 2-3 channels that demonstrates full-funnel motion from awareness to pipeline creation
Build cross-functional alignment with Sales, BDRs, RevOps on MQL→SQL definitions, SLA thresholds, and pipeline contribution tracking
Establish content and SEO/AEO roadmap that positions Giga as category authority and drives inbound demand
Scale integrated campaigns across minimum 5 channels (digital, ABM, video, partnerships, events) hitting $XXM pipeline contribution target
Achieve 40%+ YoY growth in marketing-sourced pipeline with clear attribution across all touchpoints
Build repeatable demand generation programs (webinars, ABM campaigns, content series) that run with minimal manual lift
Establish thought leadership and category authority metrics showing Giga winning mind-share vs. competitors in search, earned media, and industry coverage
KPIs You'll Own
Marketing-Sourced Pipeline
Total ARR of opportunities attributed to demand gen programs, tracked through full funnel with clear attribution model.
Cost Per Pipeline Dollar
Total demand gen spend divided by pipeline generated; benchmark against industry and optimize monthly.
Campaign ROI by Channel
Pipeline influenced divided by spend for each channel (digital, ABM, partnerships, events, content) to identify winners and reallocate budget.
Organic Traffic & Inbound Leads
Monthly sessions, keyword rankings, and leads sourced through SEO/AEO and content—driving predictable bottom-of-funnel demand.
Account Engagement Rate
Percent of target accounts touched by ABM campaigns with measurable engagement (click, download, meeting booked).
Sales Cycle Impact
Time to close and deal velocity for accounts touched by demand gen vs. untouched; measure marketing's influence on acceleration.
Tools & Stack
Your Team
Your Manager
CMO or Chief Revenue Officer (implied from VP-level role)
Current Team
Likely early-stage demand gen team; size TBD but expect to inherit 2-4 people and build
New role—building out demand function as Series A company scales
The Package
Salary
$200K-$280K base
Variable
Likely 20-30% annual bonus tied to pipeline/revenue goals
Equity
Expected 0.5-1.5% for VP-level growth hire at Series A
Remote
On-site, San Francisco Bay Area
Benefits & Perks
Company Intelligence
Giga builds real-time AI agents that understand emotion and resolve customer issues at scale for enterprises in voice, chat, and email. Trusted by DoorDash and other industry leaders in regulated, high-stakes environments. Recently raised $61M Series A to expand AI platform for enterprise automation.
Funding
$61M Series A
Customers
DoorDash, other unnamed enterprise leaders
Culture
Autonomy-driven with focus on impact; team has real authority to shape product and go-to-market direction
Is This Role For You?
- You've scaled integrated B2B SaaS or enterprise infrastructure demand programs from $5M+ to $20M+ budgets and can show the pipeline impact
- You're comfortable owning the full marketing mix—digital, ABM, content, partnerships, events, video—and can synthesize data across channels into one cohesive strategy
- You thrive leading cross-functional teams (Sales, BDRs, Product Marketing, RevOps) and are as fluent in negotiating media deals as analyzing campaign performance
- You believe in measurement and attribution; you can articulate what's working (and what isn't) using data, not guesses
- You want to join a Series A rocket ship with real product-market fit and enterprise traction, not a pre-seed experiment
- You're a single-channel specialist (e.g., only paid search or content marketing); this role requires full-funnel thinking
- You expect remote flexibility; this is on-site Bay Area and you need to be in the room with Sales, leadership, and the team
- You're risk-averse or need full clarity on strategy before moving; Series A is ambiguous, and you'll need to build strategy while executing
- You can't move fast and iterate; you'll be launching multiple campaigns in parallel and optimizing based on real-time data, not perfecting campaigns for months
Interview Process
Screening call
CMO or Head of Growth walks through your background, most successful campaign, and approach to full-funnel demand strategy (30 min)
Strategy deep-dive
You present a 30-min overview of how you'd approach demand gen for an enterprise AI platform—channels, budget allocation, first-year roadmap (async or in-person)
Cross-functional panel
Meet Sales leader, BDR manager, and Product Marketing lead to discuss alignment, attribution model, and execution partnership (45 min)
Leadership interview
CMO/CRO final conversation on vision, autonomy expectations, team building, and fit with company culture and growth ambitions (45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.