The Challenge
The Fay Group oversees $46B in assets across real estate and mortgage services. You'll own their digital acquisition engine-optimizing paid channels, attribution, and lead generation across multiple business units to drive measurable growth.
Your Mission
Audit current paid digital performance (Google Ads, Meta, display) and identify quick wins for lead cost optimization
Establish baseline marketing attribution model and implement enhanced conversion tracking across all digital touchpoints
Map lead vendor partnerships and create SLA framework with clear KPIs for each channel and business unit
Build monthly performance dashboard with automated reporting for leadership covering CAC, conversion rates, and ROI by channel
Execute A/B testing roadmap across paid search and display to improve campaign efficiency by 15-20%
Develop and implement prospect segmentation strategy with personalized retargeting journeys for mortgage, real estate, and brokerage segments
Strengthen Google Business Profile optimization and review management strategy across 10+ locations
Design cross-functional lead distribution system with CRM integration (Dynamics/HubSpot) to maximize sales conversion
KPIs You'll Own
Cost Per Lead (CPL) by Channel
Track paid digital CPL across search, display, and lead vendors; target 15-20% quarterly improvement through optimization.
Lead-to-Opportunity Conversion Rate
Measure % of digital leads converting to qualified opportunities by business unit and source; benchmark against industry standards.
Marketing ROI by Channel
Calculate revenue attributed to each paid digital channel relative to spend; identify highest-performing channels for budget reallocation.
Search Visibility & Local Engagement
Monitor Google Search Console impressions, CTR, and Google Business Profile views/actions across locations.
Campaign Attribution Accuracy
Validate multi-touch attribution model alignment with actual customer journey and CRM data.
Tools & Stack
Your Team
Your Manager
AVP of Website & Digital Marketing
Current Team
Cross-functional: Marketing, Sales, Analytics, IT teams across 10 locations
New role or backfill not specified; appears to be core growth marketing position
The Package
Salary
$85K-$120K
Remote
On-site, Austin, TX (Full-time)
Benefits & Perks
Company Intelligence
The Fay Group is a diversified real estate and mortgage services platform managing $46B+ in assets for 50+ institutional clients. Founded in 2008, the firm has grown to 1,100+ professionals across 10 U.S. locations, offering integrated solutions from loan servicing to property management, renovations, and brokerage.
Founded
2008
Team Size
1100
Customers
50+ institutional clients
Culture
Data-driven, technology-powered, end-to-end service delivery focus
Is This Role For You?
- You've run $50K+/month paid digital budgets and can prove performance improvements through attribution modeling
- You speak fluent Google Ads, GA4, and Meta-and you know the difference between lead volume and lead quality
- You thrive in complex, multi-stakeholder environments where you're coordinating across marketing, sales, and analytics teams
- You want to own the full funnel: campaign strategy, execution, tracking, analysis, and optimization
- You're looking for remote flexibility; this is on-site Austin only
- You lack hands-on paid digital experience or have only managed small budgets (<$50K/month)
- You prefer execution-only roles; this requires strategic thinking and cross-functional influence
Interview Process
Application Review
Submit resume highlighting paid digital campaign wins, budget size managed, and attribution/analytics experience
Phone Screening
30-min call on digital strategy, lead generation fundamentals, and real estate/financial services familiarity
Technical Assessment
Walk through a past paid digital campaign-budget, channels, optimization strategy, and results achieved
Manager Interview
Meet AVP of Website & Digital Marketing; discuss cross-functional collaboration, roadmap priorities, and strategic vision
Final Round
Likely stakeholder meeting with Sales or Analytics leadership to assess alignment on lead quality and measurement
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.