The Challenge
Gen II administers $1T+ in private capital and needs a hands-on Digital Marketing Manager to own the full channel stack—paid media, search, email, content—targeting PE fund managers and institutional investors. You'll report directly to the Marketing Director, manage agency partners, and have a clear path to leading a team.
Your Mission
Audit and optimize current paid search and LinkedIn campaigns; establish baseline CAC, CPL, and pipeline metrics
Take full ownership of agency relationships for paid media and search; align briefs, budgets, and reporting cadence
Launch 2-3 email campaigns across the marketing mix; document automation workflows and segment performance
Partner with EU marketing team to identify gaps in global search visibility and campaign coordination
Expand paid media strategy beyond US; test new audience segments (IR professionals, CFOs) and formats (display, video retargeting)
Build a proactive global SEO/SEM strategy; map Gen II's full service portfolio into organic and paid search
Develop and present product marketing roadmap for Gen II's growing technology services; tie to pipeline generation
Onboard and mentor a Marketing Coordinator; document processes and create first management experience
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost-per-acquisition by channel and campaign to optimize media spend efficiency.
CPL (Cost Per Lead)
Measure lead generation cost across paid search, LinkedIn, email, and display to benchmark channel performance.
Pipeline Contribution
Attribute marketing-sourced pipeline value by campaign and channel to prove digital marketing ROI.
Search Visibility Score
Track keyword rankings, organic impressions, and international search visibility month-over-month.
Email Engagement Rate
Monitor open rate, click-through rate, and conversion rate across nurture and campaign sends.
Tools & Stack
Your Team
Your Manager
Marketing Director
Current Team
Lean marketing team; EU marketing counterpart(s); paid media and search agency partners
New role with path to manage a Marketing Coordinator within 6 months
The Package
Salary
$110K-$140K base
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Gen II Fund Services is a leading fund administration provider serving private capital asset managers and investors. They manage $1T+ in private fund capital assets under administration with offices in the US and Europe. The company values do-ers, problem-solvers, and entrepreneurs who want to build a thriving community.
Customers
Private equity fund managers, CFOs, IR professionals
Culture
Innovation-focused, promote-from-within, recognition of achievements, community-driven
Is This Role For You?
- You've run paid media, SEO, or SEM campaigns at scale and can speak fluently to CAC, CPL, and pipeline metrics
- You thrive owning the full digital funnel—not just one channel—and can juggle multiple agency relationships
- You want a hands-on execution role where your output is immediately visible, not buried in committee
- You're ready to step into people management for the first time and mentor a marketing coordinator
- You need remote or hybrid flexibility; this is on-site only in New York
- You're a specialist in one channel (e.g., paid media only) and uncomfortable owning email, SEO, and content
- You prefer strategy-only roles over hands-on execution and agency management
Interview Process
Screening call
Discussion of digital marketing background, channel expertise, and interest in the role
Case study or portfolio review
Walk through a paid media or SEO campaign you've owned; discuss metrics, optimization, and results
Interview with Marketing Director
Deep dive on agency management, cross-functional collaboration, and product marketing approach
Interview with hiring manager or peer
Culture fit and team dynamics assessment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.