Senior, Field Marketing

We are looking for a strategic and hands-on Demand Gen Lead, passionate about data-driven marketing, thriving in a collaborative environment, and looking to make a measurable impact by shaping growth strategy in one of our most dynamic markets. Strong understanding of the full revenue engine, including how marketing, BDR, and sales contribute to pipeline quality and velocity. This role is responsible for defining and executing measurable growth initiatives focused on acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France.

Key Responsibilities

• Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
• Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation.
• Own the demand generation funnel, creating relevant buyer journeys to deliver measurable business value (KPI-driven) and optimize conversion rates.
• Analyze and evaluate campaign performance regularly, leveraging data to make informed decisions and continuously improve results.
• Manage the NSS budget, ensuring effective allocation of resources to maximize ROI.
• Collaborate closely with internal teams (Content Marketing, Digital, BDRs) and external agencies, while maintaining alignment with SEO/SEA colleagues for overall strategy coherence.
• Work with the sales team to align marketing initiatives with sales goals and ensure smooth lead handover and follow-up processes.
• Translating data insights from across the acquisition funnel into impactful, measurable initiatives.
• Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and adapt strategies accordingly.

Skills, Knowledge & Expertise

• Degree in Marketing, CRM, Sales, or equivalent qualification.
• Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry.
• Strong analytical skills and a structured, self-driven approach to work.
• Excellent communication skills with a high level of customer and team orientation.
• Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
• Fluent English and French (written and spoken), any other European language is a plus.
• Ideally, prior management experience.
• Willingness to travel as required.