Head of Growth Marketing

ABOUT FORMHOUSE

Formhouse is a brand incubator building the next wave of disruptive celebrity and in-house consumer brands. Founded by a team with a track record across multiple unicorns in fashion, lifestyle, and AI, we design, launch, and scale brands with cultural impact at their core.

THE ROLE

We are hiring a Head of Growth Marketing to own the go-to-market for our first brand launch, supported by a proven celebrity co-founder. This role reports directly to the CEO, lead junior support, and own strategy and budget across all channel.

WHAT YOU WILL OWN

• Build and own the go-to-market strategy across organic, paid, email, influencer, and PR to create brand awareness and an engaged audience from pre-launch through growth
• Set up paid social on Meta and TikTok with clear campaign architecture, creative briefs, and a defined launch plan
• Develop a measurement framework to track the KPIs that matter from day one
• Coordinate a well-timed brand entry across all channels with consistent messaging
• Build a repeatable launch playbook for future Formhouse brands
• Develop junior team members as the marketing function grows

WHAT WE ARE LOOKING FOR

• You have led a DTC brand launch from the ground floor with measurable results across audience growth, revenue, and profitability
• Leadership experience in a DTC brand ideally within apparel, consumer goods, or a category that crosses into culture
• Experience working alongside celebrity or influencer partners a plus
• Hands-on experience using AI tools to accelerate research, content, or campaign operations

COMPENSATION STRUCTURE

• Contract engagement up to Q3 brand launch, with consideration for a full-time Head of Growth role post-launch

LOCATION

Based in LA preferred, with access to our West Hollywood office as needed. Remote considered for the right candidate.