The Challenge
First Eagle Investments ($181B AUM) needs you to build their digital analytics engine from the ground up. You'll lead measurement and optimization across all digital channels while partnering with marketing, product, and compliance to drive data-backed decisions in a mission-critical role.
Your Mission
Audit and document existing digital tracking setup across website, GA4, GTM, and third-party tools; identify critical gaps in data governance
Design and deliver 3-5 foundational dashboards in Tableau/Looker Studio for website performance, email engagement, and paid media ROI
Establish baseline KPIs and benchmarks for all digital channels; present performance review to senior leadership
Partner with IT/vendors to map data consolidation roadmap for CDP implementation
Launch centralized CDP with clean, unified digital data from proprietary and third-party sources
Build comprehensive A/B testing and experimentation framework with Client Experience Director; execute 4+ tests with documented lift
Deliver quarterly digital performance review with strategic recommendations for content, campaign, and channel optimization
Establish UTM governance standards and ensure 100% compliance across all digital initiatives; train marketing and sales teams
KPIs You'll Own
Digital Channel ROI
Track incremental revenue generated per dollar spent across paid search, display, social, and email campaigns.
Website Conversion Rate & User Engagement
Monitor page views, session duration, bounce rate, and conversion funnel performance by user segment.
Email Marketing Performance
Measure open rates, click-through rates, unsubscribe rates, and revenue per email by campaign segment.
Attribution Model Accuracy
Validate multi-touch attribution model against actual revenue data; track model lift quarter-over-quarter.
Dashboard Adoption & Insights Generated
Measure stakeholder usage of dashboards and track number of actionable recommendations delivered to leadership.
Tools & Stack
Your Team
Your Manager
Not specified; likely Chief Marketing Officer or VP of Marketing
Current Team
Cross-functional partnerships with Marketing, Digital, Product, Sales, Compliance, and IT/Vendors
New role - backfill for growth in digital marketing sophistication
The Package
Salary
$140K-$180K base
Variable
Likely annual bonus (10-20% estimate for AVP in NYC financial services)
Remote
Full-time, on-site in NYC Metropolitan Area
Benefits & Perks
Company Intelligence
First Eagle Investments is an independent, privately owned investment management firm with $181B AUM (as of Dec 2025). Founded in 1864, they specialize in active, fundamental, benchmark-agnostic investing across equity, fixed income, alternative credit, and multi-asset strategies with a strong focus on downside mitigation.
Founded
1864
Funding
Privately owned
Customers
Institutional and individual investors globally
Culture
Client-first approach; culture promoting inclusion, respect, integrity, and accountability; emphasis on attracting and developing talented workforce
Is This Role For You?
- You've built 7+ years of progressive digital marketing analytics experience with deep hands-on work in GA4, Tableau, and dashboard design
- You thrive translating complex data into executive-ready insights and strategic recommendations that actually drive business decisions
- You're excited by the challenge of consolidating fragmented data sources into a unified CDP and establishing governance standards
- You want to own the full digital analytics stack at a prestigious, $181B firm where your work directly impacts client relationships
- You're looking for remote flexibility—this is strictly on-site in NYC and non-negotiable
- You're analytics-only and uncomfortable partnering cross-functionally with marketing, product, sales, and compliance teams
- You lack hands-on experience with Tableau, GA4, or Looker Studio—nice-to-haves don't cut it for this role
Interview Process
Initial Screening
Recruiter phone call to assess background, analytics experience, and tool proficiency (30 min)
Technical Case Study
Take-home analytics project: analyze sample digital data set, build dashboard, present findings and recommendations (2-3 hours)
Senior Stakeholder Interview
Conversation with VP of Marketing or CMO about digital strategy, data governance, and cross-functional collaboration (45 min)
Executive Round
Meet with Chief Marketing Officer or equivalent to discuss broader business strategy and analytics roadmap (30-45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.