The Challenge
Fanatics Betting & Gaming is scaling rapidly across US sportsbook and casino with 95% market addressability. You'll own the martech backbone—AppsFlyer, Segment, LiveRamp, Tableau—ensuring clean data flows, accurate attribution, and seamless omnichannel execution across millions of players.
Your Mission
Audit and document current martech stack configuration (MMPs, CDPs, analytics) and identify integration gaps or data quality issues
Establish standardized link creation, deep linking, and attribution parameter protocols across paid and owned channels
Build repeatable validation framework to catch reporting discrepancies between AppsFlyer, Segment, internal BI, and platform data mid-campaign
Partner with Media and Analytics to create first baseline accuracy report on user journey tracking (impression → install → acquisition → retention)
Implement enterprise-grade identity resolution strategy leveraging LiveRamp to enable cross-device, cross-channel user stitching
Automate daily data quality monitoring and anomaly detection across MMPs, CDPs, and BI tools to reduce manual troubleshooting
Design and deploy mobile app marketing ops playbook covering link management, postback validation, and campaign health checks
Reduce attribution discrepancies to <5% variance between platforms and achieve 99%+ uptime on critical tracking infrastructure
KPIs You'll Own
Attribution Accuracy Rate
% variance between MMP reporting and internal BI tools; target <5% delta
Campaign Data Freshness
Time to accurate reporting across all platforms; target <2hr latency
Platform Integration Uptime
% availability of martech stack (AppsFlyer, Segment, LiveRamp postbacks); target 99%+
Troubleshooting Resolution Time
Average time to identify and fix tracking/integration issues; target <4hrs
Mobile Install Tracking Completeness
% of installs attributed across all channels and cohorts; target 98%+
Tools & Stack
Your Team
Your Manager
Not specified—likely Director of Growth Marketing or VP Marketing Operations
Current Team
Embedded cross-functionally with Media, Analytics, Product, and Operations teams
New role—martech operations leadership
The Package
Salary
$110K-$140K base
Remote
On-site, NYC (Fanatics Betting & Gaming HQ)
Benefits & Perks
Company Intelligence
Fanatics is a global digital sports platform with 100M+ fans, 900+ sports properties, and 22K+ employees. Fanatics Betting & Gaming (launched 2021) operates the fastest-growing sportsbook in the US, available to 95% of addressable market, plus growing casino in multiple states and 22 retail betting locations.
Team Size
22000
Customers
100M+ registered sports fans globally; 900 sports properties (leagues, teams, athletes); 2,500 athletes and celebrities
Is This Role For You?
- You've debugged attribution discrepancies across MMPs (AppsFlyer, Adjust, Branch) and understand postback architecture deeply
- You're fluent in mobile app marketing ops—link creation, deep linking, SKAdNetwork, cohort tracking, and platform integrations
- You thrive owning data quality and can write SQL, build validation queries, and communicate data issues to non-technical stakeholders
- You've scaled martech stacks at high-velocity growth companies and can own end-to-end user journey tracking with minimal guidance
- You're genuinely excited about sports betting/gaming and the operational complexity of regulated markets
- You prefer pure marketing strategy over technical ops—this role is 70% hands-on troubleshooting and platform management
- You lack hands-on martech experience (AppsFlyer, Segment, data validation) or have only managed vendors vs. operated tools directly
- You're uncomfortable with NYC on-site work—this is full-time in-office, no remote flexibility
Interview Process
Phone Screen (30 min)
Recruiter or Hiring Manager validates martech experience, AppsFlyer fluency, and growth marketing background
Technical Deep Dive (60 min)
Director/VP dives into past attribution issues, link architecture design, data discrepancy resolution, and Segment/LiveRamp experience
Case Study / Practical (60-90 min)
Walk through a real Fanatics scenario: given MMP data vs. BI data mismatch, how would you debug and resolve? May include sample data sets
Stakeholder Round (45 min)
Meet Analytics Lead and Media Lead to assess collaboration style and communication clarity
Final with Head of Marketing or COO (30 min)
Org fit, growth mindset, and vision for scaling marketing ops in regulated sportsbook environment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.