The Challenge
Fanatics is scaling its Casino vertical within a $50B+ sports platform reaching 100M+ global fans. You'll lead integrated marketing strategy and execution across paid, owned, and earned channels-translating business objectives into cohesive campaigns that drive player acquisition and lifetime value at massive scale.
Your Mission
Map current Casino marketing tech stack, campaign calendar, and cross-functional workflows; establish integrated planning cadence with Brand, Media, CRM, Product, and Creative teams
Audit and establish baseline KPIs across paid, owned, earned channels; define attribution model and reporting dashboard for Casino campaigns
Lead 2-3 foundational integrated campaigns (seasonal or product-driven) that demonstrate orchestration across channels while establishing your creative and commercial standards
Build stakeholder alignment on strategic priorities, audience segmentation, and brand positioning for Casino vertical
Deliver quarter-over-quarter improvement in blended CAC and ROAS across integrated campaigns; establish benchmarks vs. industry and internal targets
Scale proven campaign templates and workflows to increase velocity without sacrificing creative quality or message consistency
Establish Casino as a strategic business driver within Fanatics' broader portfolio; secure budget and resources for growth initiatives
Build team capability in integrated planning, creative direction, and stakeholder management; document processes and best practices
KPIs You'll Own
Blended CAC & ROAS
Track customer acquisition cost and return on ad spend across all integrated channels to measure campaign efficiency and ROI.
Campaign Reach & Engagement
Monitor impressions, click-through rates, video completion rates, and earned media amplification across paid, owned, and earned channels.
Message Consistency Score
Audit brand message consistency and creative quality across channels; track stakeholder perception of campaign integration and creative strength.
Time-to-Launch & Operational Velocity
Measure average campaign planning-to-execution time; track project delivery against timelines and resource utilization efficiency.
Player Lifetime Value (LTV)
Track cohort LTV by acquisition channel and campaign; measure long-term impact of integrated marketing on player retention and monetization.
Tools & Stack
Your Team
Your Manager
Head of Marketing or CMO (not specified)
Current Team
Cross-functional partnerships with Creative Studio, Media, CRM, Product, Performance, and Creative Operations teams; likely 3-5 direct reports in integrated marketing/campaign management
Backfill or new growth role
The Package
Salary
$180K-$240K base
Variable
Unknown (likely 15-25% bonus at director level)
Equity
Unknown (likely stock options given Fanatics' scale and maturity)
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Fanatics is a $50B+ digital sports platform connecting 100M+ global fans with 900+ sports properties (leagues, teams, athletes) across Commerce, Collectibles, and Betting & Gaming. With 22,000+ employees and 2,000+ retail locations (including Lids), Fanatics is building the infrastructure for modern sports fandom at unprecedented scale.
Team Size
22,000+
Funding
Private; $50B+ valuation
Customers
100M+ registered sports fans; 900 sports properties; 2,500 athletes/celebrities
Culture
Sports-obsessed, fast-growing, ambitious-balancing scrappy execution with enterprise-scale ambition
Is This Role For You?
- You've led integrated marketing or campaign management at a director+ level for a high-growth B2C platform (e-commerce, fintech, gaming, or media)
- You're fluent in orchestrating campaigns across paid, owned, and earned channels and have built frameworks to measure and optimize attribution
- You thrive bridging creative vision with commercial performance-comfortable pushing back on both creative and product teams when needed
- You're energized by sports, gaming, or consumer engagement and want to work in a category with massive scale and passionate audiences
- You've navigated complex, matrixed organizations and built influence without formal authority across cross-functional teams
- You prefer deep specialization in one channel (paid, creative, or email) over orchestrating integrated campaigns across multiple channels
- You expect a fully hands-off strategic role without involvement in execution, feedback, and day-to-day campaign management
- You're uncomfortable with regulatory complexity and compliance requirements in gaming/betting or prefer less scrutinized verticals
Interview Process
Recruiter Screen
Verify experience with integrated marketing, team leadership, and B2C growth. Confirm on-site availability in NYC.
Hiring Manager (likely CMO/Head of Marketing)
Deep dive into approach to integrated planning, stakeholder management, creative direction, and relationship with product/commercial teams.
Case Study / Campaign Presentation
Present a past integrated campaign-how you orchestrated strategy, managed cross-functional alignment, and measured impact across channels.
Peer Round (Creative + Media + Product)
Conversation with Creative Studio lead, Media lead, and a Product/Performance stakeholder to assess collaboration style and judgment.
Executive Round
Final conversation with C-suite (likely Chief Marketing Officer or Chief Commercial Officer) on strategic vision, Casino growth, and leadership philosophy.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.