The Challenge
Embecta is a 100-year diabetes care leader carving out its independent identity post-spin. You'll own Mexico's market expansion strategy, combining healthcare expertise with growth marketing to drive revenue across a critical LATAM region.
Your Mission
Conduct comprehensive market analysis identifying top 3-5 growth opportunities in Mexico and adjacent LATAM markets with revenue potential quantified
Map customer personas and needs across retail, government sales, and healthcare channels; present findings with recommended GTM priorities
Establish baseline KPIs and performance dashboards for existing products; define targets for Q2-Q4
Launch first product/campaign with cross-functional alignment (Sales, Business Development, Merchandising)
Execute 2+ product launches with coordinated digital and educational campaigns; measure impact on brand awareness and trial
Secure 3-5 strategic partnerships with healthcare professionals, B2B stakeholders, or retail partners to expand distribution
Deliver 15%+ growth in pipeline revenue vs. baseline through optimized go-to-market and trade marketing execution
Build and operationalize merchandisers team strategy; ensure POS execution standards and monthly KPI reporting across key retailers
KPIs You'll Own
Revenue Growth Rate (YoY %)
Track short- and long-range market expansion revenue targets vs. actuals.
Product Launch Success Score
Measure awareness, trial, and conversion from pre-launch to 90 days post-launch.
Partnership Pipeline Value
Quantify new B2B partnerships and healthcare professional alliances by projected revenue contribution.
POS Execution Score
Monitor trade marketing KPIs: merchandising compliance, promotional effectiveness, sell-through rates.
Digital Campaign ROI
Measure educational and digital campaign performance against spend and conversion goals.
Tools & Stack
Your Team
Your Manager
Likely Regional/Commercial Director (not specified)
Current Team
Business Development Manager, Sales teams, Merchandisers team
New role or backfill not specified
The Package
Salary
$65K-$85K base
Remote
On-site hybrid based at Mexico City office
Benefits & Perks
Company Intelligence
Embecta is a global diabetes care company spun from BD, leveraging 100+ years of insulin delivery innovation. With 2,000+ employees worldwide, they partner with healthcare systems and patients to drive better outcomes through digital and educational solutions.
Team Size
2000
Customers
People with diabetes, healthcare professionals, retail and government channels
Culture
Values employee opinions, encourages authenticity, fosters inclusive and growth-centered teams with global diversity.
Is This Role For You?
- You have 5+ years driving growth marketing in healthcare, pharma, or B2B medical device sectors
- You're fluent in Spanish AND English, with deep knowledge of Mexico/LATAM retail and government sales dynamics
- You excel at cross-functional collaboration and can align Sales, Business Development, and merchandising teams around unified GTM
- You're analytical: comfortable setting KPIs, reading dashboards, and making data-driven decisions fast
- You thrive in emerging/expansion markets where you build strategy from the ground up
- You need fully remote work-this role requires on-site presence in Mexico City
- Your marketing experience is purely digital/consumer; healthcare B2B complexity is foreign to you
- You can't be fluent in both Spanish and English; you'll struggle with local partnerships and government sales
- You're uncomfortable owning P&L accountability or tracking hard metrics; this is outcome-driven
Interview Process
Resume + English Submission
Submit resume in English; verify language proficiency and healthcare marketing background.
Phone Screen
Recruiter qualifies experience in healthcare marketing, Mexico/LATAM knowledge, and growth strategy.
Marketing Manager Interview
Hiring manager dives into 7Ps framework knowledge, past product launches, KPI ownership, and cross-functional collaboration examples.
Case Study / Market Analysis
Present a Mexico market opportunity analysis or past growth campaign; discuss metrics and learnings.
Final Round + Team Meeting
Meet regional leadership and cross-functional partners (Sales, BD, Merchandising); cultural and strategic alignment check.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.