The Challenge
Embassy of Beauty is a UK luxury beauty curator launching in the US market. You'll own full marketing responsibility for their Boca Raton office-building brand presence, customer acquisition, and community for niche prestige brands from zero.
Your Mission
Launch and optimize paid social campaigns (Meta, TikTok) targeting luxury beauty consumers; establish baseline CAC and ROAS by month 2
Develop and publish US content strategy framework covering brand storytelling, product launches, and editorial campaigns; produce first 8 weeks of content
Set up Klaviyo email/SMS flows (welcome, post-purchase, new drops); execute first segmentation strategy and A/B tests
Audit competitor landscape and luxury beauty trends; build monthly trend report and content calendar
Scale paid media to target monthly ROAS of 3:1+ across Meta, TikTok, Google Shopping; reduce CAC by 15-20% through optimization
Grow Instagram and TikTok to 15K+ followers with consistent 2-3% engagement rate; establish brand voice across platforms
Achieve email revenue target of 20%+ of total US revenue; optimize welcome flow conversion to 25%+ of new subscribers
Deliver quarterly brand performance analysis; identify top-performing brand stories and scale winning creative playbooks
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost per customer acquired across all paid channels; benchmark against luxury beauty benchmarks.
ROAS (Return on Ad Spend)
Monitor return on paid social and search spend; target 3:1 or better by month 6.
Email Revenue %
Measure revenue generated from email and SMS campaigns as percentage of total US revenue.
Social Growth & Engagement
Track follower growth and engagement rate across Instagram, TikTok, Pinterest; aim for 2-3% engagement baseline.
Brand-Level Performance
Monitor which curated brands drive highest revenue, engagement, and repeat purchase; inform content strategy.
Tools & Stack
Your Team
Your Manager
US Managing Director
Current Team
Ecommerce Manager (peer collaboration)
New role; building US team from ground up
The Package
Salary
$65K-$85K base
Remote
On-site, Boca Raton, FL
Benefits & Perks
Company Intelligence
Embassy of Beauty is a UK-founded luxury multi-brand beauty retailer specializing in discovering niche, exceptional prestige brands overlooked by mainstream beauty. Every brand is rigorously tested and curated for authenticity, efficacy, and transparency. Now launching US operations in Boca Raton to bring this elevated proposition to American luxury beauty consumers.
Culture
Curation-obsessed, quality-driven, editorial-minded; built for luxury beauty insiders and niche brand advocates
Is This Role For You?
- You've spent 5+ years marketing luxury beauty, prestige skincare, or high-end ecommerce and genuinely understand niche brand positioning
- You're comfortable owning paid social (Meta, TikTok) and can read ROAS data and optimize ruthlessly
- You can write/curate content that feels editorial and elevated-not generic beauty spam
- You thrive building something from scratch and want full P&L ownership of a market launch
- You've only done mainstream beauty marketing or mass-market ecommerce; niche luxury requires different instincts
- You need a large support team or can't wear multiple hats; this role is solo until you prove scale
- You're uncomfortable with AI tools or prefer traditional agency-only creative workflows
Interview Process
Initial Screen
Phone call with US Managing Director; walk through paid social and email marketing background
Strategic Presentation
Prepare brief US market entry strategy (paid channels, brand storytelling, 90-day plan); present to leadership
Case Study Deep Dive
Walk through a past campaign you owned; discuss CAC, ROAS, learnings, and what you'd do differently
Final Round
Meet US Managing Director and Ecommerce Manager; discuss collaboration, team building, and vision
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.