The Challenge
Ecolab's Digital QSR division needs a strategic marketer to shape the go-to-market vision for a fast-growing segment. You'll drive innovation from SaaS to IoT platforms while translating complex customer needs into revenue-driving campaigns.
Your Mission
Develop deep competitive intelligence and customer segmentation strategy for QSR vertical with 3+ actionable market opportunities identified
Build cross-functional stakeholder alignment map and establish weekly cadence with Sales, Product, and Segment Marketing teams
Create segment-specific value proposition and messaging framework with initial customer validation from 5+ QSR accounts
Establish baseline metrics dashboard tracking pipeline, campaign performance, and ROI across all go-to-market initiatives
Launch 2+ segment-specific go-to-market campaigns with documented revenue impact and 15%+ pipeline contribution
Deliver sales enablement toolkit including email sequences, battle cards, and webinar series adopted by sales team
Identify and incubate 2 new digital business model opportunities (SaaS/IoT/platform) through Phase Gate process
Achieve 25%+ improvement in marketing campaign ROI through data-driven optimization and channel testing
KPIs You'll Own
Pipeline Generation
Quarterly pipeline value attributed to digital QSR segment marketing initiatives vs. annual sales targets.
Campaign ROI
Return on investment for go-to-market campaigns measured by cost per qualified lead and conversion rates.
Sales Enablement Adoption
Percentage of sales team actively using marketing collateral, email sequences, and enablement tools in customer conversations.
Market Share Growth
QSR segment revenue growth rate and win rate vs. competitors tracked quarterly.
Product Innovation Velocity
Number of new digital solutions moved through Phase Gate process and time-to-commercialization vs. roadmap.
Tools & Stack
Your Team
Your Manager
Digital Division Leadership / VP Marketing
Current Team
Cross-functional matrix: Segment Marketing, Sales leadership, Product Management, Marketing Communications
New role or backfill - unclear from posting
The Package
Salary
$130K-$160K base
Remote
On-site in Greensboro, NC
Benefits & Perks
Company Intelligence
Ecolab is a global leader in water, hygiene, and infection prevention solutions serving QSR, hospitality, healthcare, and industrial markets. The company is investing heavily in digital transformation, including SaaS platforms and IoT solutions for quick-service restaurants.
Customers
Quick-service restaurants, hospitality, healthcare, industrial food service
Culture
Innovation-driven, cross-functional collaboration, customer-centric
Is This Role For You?
- You've spent 8+ years in B2B marketing with proven success launching digital/SaaS solutions into enterprise segments
- You're comfortable translating customer insights into both strategy AND executable go-to-market tactics (not just one)
- You thrive in matrix environments coordinating across Sales, Product, and Segment teams with ambiguous initial direction
- You have real experience with sales enablement, campaign measurement, and marketing analytics—not just theory
- You want to own strategy for an emerging digital business unit where your decisions directly impact revenue
- You need remote flexibility—this is on-site in Greensboro, NC with no mention of hybrid options
- You're looking for a hands-off strategic role; this requires rolling up sleeves on execution and sales enablement
- You lack quantifiable B2B marketing results (pipeline generation, ROI tracking, campaign attribution)
Interview Process
Phone screen
Recruiter screens for B2B background, QSR/foodservice familiarity, and digital marketing experience
Hiring manager interview
Deep dive on go-to-market strategy examples, cross-functional collaboration, and customer segmentation approach
Case study/presentation
Likely asked to develop segment strategy or go-to-market plan for a hypothetical QSR digital product
Cross-functional panel
Meet with Sales leadership, Product Management, and Segment Marketing to assess collaboration fit
Leadership conversation
Final interview with Digital Division VP or CMO on strategic vision and business acumen
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.