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Alternance - Responsable Marketing Digital (H/F)

E2SE Business School • Caen, Normandy, France

Growth MarketingSemi-seniorOn-siteFull time$1K - $1K
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AlternanceSocial MediaWeb DevelopmentContent CreationB2BOn-siteLogistics

The Challenge

A logistics company in Caen is building their digital presence from the ground up. You'll own social media strategy, website development, and video content creation—real visibility with immediate impact on their growth.

Your Mission

First 3 Months
1

Launch or overhaul company social media channels (LinkedIn, Instagram, Facebook) with consistent posting calendar and 500+ followers

2

Audit and document current website performance; implement 3-5 quick wins (SEO basics, CTA optimization, mobile fixes)

3

Produce 4-6 pieces of original content (blog posts, videos, infographics) aligned with logistics industry messaging

4

Establish baseline metrics: traffic, engagement rate, lead quality from digital channels

By 6 Months
1

Grow social following to 2K+ with 3-5% engagement rate; identify highest-performing content themes

2

Increase website traffic by 40% YoY through SEO, content, and paid social experiments

3

Complete 12+ video assets (product demos, company culture, logistics insights) with editing portfolio ready

4

Generate qualified leads dashboard tracking source, conversion rate, and cost-per-lead by channel

KPIs You'll Own

Social Media Engagement Rate

Track likes, shares, comments as % of followers across all platforms to validate content strategy

Website Traffic & Conversion Rate

Monitor monthly sessions, bounce rate, and form submissions to measure digital funnel health

Content Output & Performance

Number of pieces published monthly + average time-on-page and scroll depth to prove quality

Lead Quality Score

Assign points to leads by source; measure which channels deliver sales-qualified prospects

Tools & Stack

Meta Business Suite (Facebook/Instagram)LinkedIn Campaign ManagerGoogle AnalyticsCanva or Adobe Creative SuiteCapCut or Adobe Premiere ProWordPress or WebflowMailchimpHootsuite

Your Team

Your Manager

Marketing Manager or Digital Lead (at logistics company)

Current Team

Likely solo or small marketing team; you'll be the dedicated digital specialist

New role—first dedicated digital hire for this logistics company

The Package

Salary

€750-€950/month base

Remote

On-site in Caen; 1 week school / 3 weeks company (alternance rhythm)

Benefits & Perks

Hands-on digital marketing ownership from day one
Exposure to logistics/supply chain industry vertical
Video production and content creation skills development
Mentorship from company marketing leadership
No tuition fees—employer covers alternance costs
Potential permanent offer post-graduation if you deliver

Company Intelligence

Specialized logistics company based in Caen, Normandy. Growing their digital footprint and brand awareness in a traditionally offline-heavy industry. Looking for someone hungry to build their digital foundation.

Customers

B2B logistics/supply chain businesses in Normandy region

Culture

Team-oriented, values problem-solving, expects communication skills and initiative

Is This Role For You?

For You If
  • You're pursuing a BAC+3 RMDP (Responsable Marketing et Publicité en Ligne) degree and want real-world experience
  • You're comfortable being the first/only digital marketer at a company—you'll build systems from scratch
  • You're fluent in French and comfortable in a French-speaking workplace (Caen, Normandy)
  • You're a generalist: equally comfortable posting on social, editing video, and digging into Google Analytics
Won't Work If
  • You need remote flexibility—this is 100% on-site in Caen
  • You're looking for a large marketing team with clear departmentalization and mentorship structures
  • You're only interested in demand-gen or paid ads; this role requires content creation and social storytelling

Interview Process

1

Application Review

E2SE Business School pre-screens for BAC+3 RMDP enrollment and basic fit

2

Initial Interview with Company

Phone or in-person conversation about digital goals, content examples, and personality fit

3

Portfolio Review

Share any social media accounts, content samples, or video editing work you've done (school projects OK)

4

Offer & Contract Setup

Finalize apprenticeship or professionnalization contract terms; no tuition costs to candidate

Interested in this role?

Apply now and hear back within days, not weeks.

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