The Challenge
Doctolib is Europe's leading health tech platform serving thousands of healthcare professionals. As Lead PMM, you'll own the go-to-market strategy for their products, driving adoption among doctors and specialists while scaling a market-leading platform.
Your Mission
Conduct deep user research with healthcare professionals to map 3-5 critical pain points and unmet needs
Audit competitive positioning and deliver a market analysis with strategic recommendations to product leadership
Define and lock positioning narrative and key messaging framework for your primary product scope
Launch a product launch playbook and run first standardized launch with cross-functional team
Execute 2-3 major product launches following your new playbook, tracking adoption lift and engagement metrics
Build and mentor junior PMM team members on launch excellence and strategic frameworks
Develop adoption and usage strategy framework with product team; identify and sponsor 3+ high-impact UX improvements
Present quarterly market trends and roadmap recommendations to executive leadership; influence product strategy priorities
KPIs You'll Own
Product Launch Velocity
Time from brief to market launch and % of launches meeting pre-defined success criteria
Feature Adoption Rate
% of target users activating and regularly using launched features within 90 days
Positioning Win Rate
Conversion lift on key messaging vs. control; win rate in competitive deals citing your positioning
Cross-Functional NPS
Internal stakeholder satisfaction and alignment score from product, sales, and brand teams
Tools & Stack
Your Team
Your Manager
VP Product or Chief Product Officer (not specified)
Current Team
Cross-functional: Product, Brand & Content, Growth Marketing, Sales Operations, Data, Public Affairs
New leadership role (Lead title suggests building/mentoring a PMM function)
The Package
Salary
€65K-€85K base
Remote
Hybrid | Paris, France
Benefits & Perks
Company Intelligence
Doctolib is Europe's leading digital health platform, helping millions of patients book appointments and manage health while enabling thousands of healthcare professionals to practice efficiently. Backed by top-tier investors, Doctolib operates in multiple European markets with 3,000+ employees.
Team Size
3000
Customers
Healthcare professionals (GPs, specialists); millions of patients across Europe
Culture
Mission-driven, improving health for everyone; collaborative cross-functional environment
Is This Role For You?
- You have 8+ years product marketing experience with proven go-to-market expertise in B2B SaaS or tech
- You thrive orchestrating complex, multi-stakeholder product launches and can influence without direct authority
- You're obsessed with understanding user needs deeply and translating insights into winning positioning and messaging
- You want to build and mentor a high-performing PMM team while scaling healthcare tech at European scale
- You're early-career (less than 7 years PMM experience) without proven complex launch leadership
- You prefer hands-off roles—this requires deep cross-functional collaboration, stakeholder management, and operational excellence
- You lack curiosity about healthcare, regulation, or B2B dynamics in regulated industries
Interview Process
Screening Call
30min with recruiter on background, motivation, and product marketing philosophy
Product Marketing Case Study
Async exercise defining positioning and go-to-market strategy for a hypothetical product
Manager Interview
60min with direct manager (likely Head of Product Marketing or CPO) on strategy, launches, and team leadership
Cross-Functional Panel
90min with product, sales, and brand leaders on collaboration, stakeholder influence, and execution
Executive Round
30min with VP Product or Chief Product Officer on market insights and strategic vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.