The Challenge
Crain Communications owns iconic B2B media brands (Ad Age, Crain's New York Business, Automotive News) facing industry disruption. You'll architect a unified marketing and communications strategy across a fragmented portfolio while driving revenue growth and modernizing how they engage advertisers and subscribers.
Your Mission
Audit current brand positioning, messaging, and market perception across all Crain properties; deliver competitive landscape analysis and strategic recommendations
Establish integrated marketing governance model and unified storytelling framework connecting Ad Age, Modern Healthcare, Automotive News, and other brands
Launch executive thought leadership program positioning CEO and leadership team in key business/media/policy conversations
Define 12-month marketing investment roadmap aligned to subscriber acquisition, retention, and advertiser engagement KPIs
Execute integrated brand campaign (digital, content, events) repositioning Crain as authoritative leader in business media and driving measurable awareness lift
Implement demand generation engine: owned channels, paid acquisition, and conversion optimization to hit subscriber growth targets
Develop and activate advertiser engagement strategy-new packaging of content/events/digital-resulting in 3+ major client wins or upsells
Build crisis communications and reputation management playbooks; conduct leadership media relations training with C-suite
KPIs You'll Own
Subscriber Acquisition Cost (SAC) & Lifetime Value (LTV)
Track efficiency of paid marketing spend and health of subscriber retention across brands
Brand Awareness & Preference
Quarterly brand lift studies measuring Crain's position vs. competitors among target B2B decision-makers
Marketing-Attributed Revenue
Revenue from demand generation campaigns, advertiser upsells, and new product launches attributed to marketing efforts
Executive Visibility Score
Earned media mentions, speaking engagements, and thought leadership impact of CEO and leadership team
Campaign ROI by Channel
Performance benchmarking across digital, email, events, and content marketing initiatives
Tools & Stack
Your Team
Your Manager
CEO and COO
Current Team
Not specified; likely includes digital marketers, brand managers, corporate communications staff, and creative/design team
New role-building/expanding marketing and comms functions to support transformation
The Package
Salary
$280K-$380K base
Variable
Likely 20-30% performance bonus
Remote
On-site, New York
Benefits & Perks
Company Intelligence
Crain Communications is a legacy B2B media powerhouse with trusted brands including Ad Age, Crain's New York Business, Automotive News, Modern Healthcare, and Pensions & Investments. They serve C-suite and business decision-makers across industries but face industry-wide disruption from digital, changing customer needs, and new competitors. This is a transformation play.
Customers
B2B subscribers, advertisers, agencies, industry professionals across multiple verticals
Culture
Established legacy media company undergoing modernization; collaborative, data-driven mindset required
Is This Role For You?
- You've run integrated marketing + communications at C-level for a B2B or media company facing disruption or transformation
- You're comfortable with fragmented portfolios and love building unified narratives across disparate brands
- You combine strategic storytelling with hard metrics-you can pitch the CEO and defend spend with analytics
- You've built high-performing marketing teams from scratch and thrive as a culture-builder, not just executor
- You need significant hands-on creative execution-this is strategy and leadership, not running Facebook ads
- You expect remote flexibility; this role is 100% on-site in NYC
- You've only worked in fast-growth startups or consumer/e-commerce; legacy media complexity will frustrate you
Interview Process
Initial Screening
Recruiter call on SVP-level experience, media/B2B background, and appetite for transformation
CEO/COO Conversation
Strategic fit, vision for brand modernization, and C-suite advisory capability
Cross-functional Panel
Meet Chief Content Officer, Chief Commercial Officer, and key brand leads; discuss integration strategy
Case Study Presentation
Likely: present 90-day roadmap or brand strategy recommendation based on Crain portfolio brief
Final Board/Executive Discussion
Board-level or executive committee conversation on long-term vision and organization design
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.