The Challenge
Coyote is Europe's leading driving assistance platform with 5M users and dominates road data aggregation. You'll own content creation and B2B digital acquisition for their business services division, building expert content that converts prospects into customers.
Your Mission
Audit and optimize existing content for SEO and AI-friendliness; establish content governance framework
Launch 4-6 expert content pieces (comparison tables, case studies, infographics) targeting B2B personas
Map and implement geo-SEO strategy for Coyote Business Services across top 10 regional markets
Set up acquisition dashboard tracking SEA campaigns, content engagement, and conversion metrics
Build 12+ pillar content assets that rank for B2B keywords and feed inbound pipeline
Grow LinkedIn engagement by 40%+ through consistent content calendar and community management
Interview 8-10 key customers; produce 4 video case studies and testimonial assets
Achieve 25%+ YoY improvement in organic traffic to B2B landing pages; document SEO wins
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in B2B service page visits from search, targeting 20-30% growth by month 6
Content Engagement Rate
Average CTR, time-on-page, and scroll depth for published content; benchmark against industry 2-5%
SEA Campaign ROAS
Return on ad spend for digital acquisition campaigns; aim for 3:1 or better
Lead Quality Score
Qualified leads from content; track source attribution and conversion rate to sales qualified lead
Tools & Stack
Your Team
Your Manager
Head of Marketing & Product (Direction Marketing et Produits)
Current Team
Embedded within marketing team; collaboration with product, sales, and creative/video partners
New internship/alternance role; no backfill indicated
The Package
Salary
€18K-€22K annually (typical alternance rate for Bac+5 France 2026)
Remote
On-site in Bordeaux, full-time alternance (school + work schedule)
Benefits & Perks
Company Intelligence
Coyote is France's leading driving assistance and vehicle recovery platform (est. 2005) serving 5M members across Europe. They combine human-centric design with proprietary road data aggregation, offering both consumer and B2B solutions including Coyote Secure vehicle tracking.
Founded
2005
Team Size
250
Customers
5M individual members + enterprise clients (B2B services)
Culture
Authentic, human-centered, agile, collaborative; values expertise and initiative
Is This Role For You?
- You're pursuing a Master's in Marketing, Digital Communication, or equivalent and seeking a hands-on alternance role
- You write clearly and analytically—complex topics become simple, sourced stories in your hands
- You're obsessed with SEO fundamentals, content strategy, and how AI accelerates research + production
- You take initiative: you pitch content angles, test ideas, and iterate based on data—not just execute briefs
- You're curious about mobility, IoT, enterprise sales, or emerging automotive tech trends
- You expect a pure creative role without analytics, metrics tracking, or business impact measurement
- You're uncomfortable with AI tools or see them as threatening rather than leveraging for speed
- You require 100% remote flexibility; this is on-site in Bordeaux with school/work split
- You lack writing discipline or struggle to synthesize complex information into accessible formats
Interview Process
Initial Screening
Phone/video call with HR; confirm Master's program, alternance timeline, and motivation for B2B content + acquisition
Content Case Study
Submit 1-2 writing samples or portfolio pieces demonstrating SEO thinking, structure, and audience clarity
Marketing Lead Interview
Conversation with Head of Marketing on content strategy philosophy, tool familiarity (GA4, SEO, AI), and past campaigns
Team Fit Discussion
Meet broader marketing/product team; walk through real project, team dynamics, and 3-month goals
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
Éditorialiste Vidéo & Social Media H/F
NEXTON • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.