The Challenge
CookUnity is doing 50M meals/year and expanding beyond delivery into a chef-powered marketplace. You'll own the upper-funnel brand engine driving organic customer acquisition during hypergrowth—building the creative and strategic systems that turn foodies into loyal customers.
Your Mission
Audit current brand marketing performance across channels; identify top 3 underperforming levers and propose optimization framework
Develop integrated brand campaign strategy for Q2 launch with clear business objectives, audience segmentation, and success metrics
Establish brand performance dashboard tracking awareness, sentiment, consideration, reach, and conversion metrics in real-time
Build and align cross-functional stakeholder steering committee (creative, product, performance, exec); define approval cadence and decision rights
Execute 2-3 major integrated brand campaigns with documented creative briefs, agency partnerships, and post-campaign analysis showing ROI vs. baseline
Design and test creative experimentation framework; identify and scale 3+ winning upper-funnel creative concepts with 20%+ uplift in brand metrics
Build strategic frameworks for channel-specific brand expressions (social, video, content, partnerships); enable autonomous execution across team
Present board-ready quarterly brand performance review showing CAC impact, brand lift, consideration shift, and 6-month growth projections
KPIs You'll Own
Brand Awareness
Unaided and aided awareness among target audience; track lift month-over-month across campaigns.
Customer Acquisition Cost (CAC) - Organic
Cost to acquire customers through brand marketing efforts; monitor efficiency and payback period.
Brand Consideration & Intent
Percentage of aware audience moving to consideration and purchase intent; measure campaign resonance.
Content Reach & Engagement
Impressions, video views, social engagement rate, and earned media value across priority channels.
Traffic-to-Conversion
Quality of traffic driven to website/app; measure conversion rates and downstream repeat purchase behavior.
Brand Sentiment & NPS
Qualitative sentiment tracking and Net Promoter Score; assess emotional resonance of campaigns.
Tools & Stack
Your Team
Your Manager
VP of Brand Marketing
Current Team
Brand Marketing team (size not specified); will collaborate with creative, performance, product, and exec stakeholders
New senior leadership role to scale brand growth function
The Package
Salary
$180K-$240K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
CookUnity connects home cooks with chef-prepared meals (50M meals/year) and is expanding into a chef-powered marketplace. Founded in 2018, the company is on a mission to empower chefs and bring authentic, soul-nourishing food to the masses.
Founded
2018
Culture
Mission-driven, test-and-learn mentality, cross-functional collaboration, creative excellence with data rigor
Is This Role For You?
- You've led brand/upper-funnel marketing at a B2C growth-stage company and know how to move the needle on awareness and consideration
- You're comfortable translating strategy into creative briefs and can partner effectively with agencies and internal creative teams
- You obsess over data and metrics but won't let perfect be the enemy of shipped; you design experiments, analyze results, and scale winners fast
- You've managed cross-functional initiatives, built alignment with executives, and can operate both strategically and tactically
- You need to work remotely or hybrid; this role is on-site in NYC
- You're primarily a performance/paid marketing operator; you need to own brand strategy and upper-funnel creative vision
- You prefer heads-down execution over leadership, stakeholder management, and org-wide influence
Interview Process
Screening Call
Hiring manager explores background, brand growth experience, and approach to creative strategy + measurement
Case Study / Strategy Discussion
Present a past integrated brand campaign: strategy, creative direction, KPIs, results, and what you'd do differently
Leadership & Cross-Functional Interviews
Meet VP of Brand Marketing, creative leads, and cross-functional stakeholders; discuss collaboration style and vision
Executive Alignment
Final conversation with leadership to align on growth vision, company priorities, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.