The Challenge
Colibri Group is a 1M+ customer online education powerhouse serving licensed healthcare professionals. You'll own integrated campaigns across state-specific CE renewal cycles and build conversion experiments that move the needle on acquisition and engagement.
Your Mission
Map current campaign calendar and audit state-specific CE renewal cycles; establish baseline metrics for email, paid, and organic channels
Launch 2-3 structured A/B tests on high-traffic landing pages and email funnels to identify quick wins
Document HubSpot workflow gaps and implement 1-2 new nurture sequences aligned with healthcare career stages
Build cross-functional stakeholder alignment with content, design, and CRO teams on experimentation roadmap
Deliver 15-20% improvement in campaign conversion rates through optimized funnels and CRO testing
Scale successful email nurture workflows across 3+ healthcare specialties with segmentation and personalization
Launch integrated social + email campaigns for 2 major state renewal cycles, measuring lift in engagement and conversions
Own CRM data quality and execute 1 full database audit; implement automated hygiene workflows
KPIs You'll Own
Campaign Conversion Rate
Percentage of email/paid/organic visitors completing desired action (course signup, CE purchase) across channels.
Cost Per Acquisition (CPA)
Total campaign spend divided by new customers acquired, tracked by channel and specialty.
Email Engagement Rate
Open and click rates on nurture and promotional sequences; measured against healthcare industry benchmarks.
A/B Test Lift %
Percentage improvement in conversion from winning variant vs control in each structured experiment.
HubSpot Workflow Execution Rate
Percentage of segmented contacts successfully flowing through automated journeys as intended.
Tools & Stack
Your Team
Your Manager
Director of Marketing or Chief Marketing Officer (not specified)
Current Team
Content, email, CRO, and paid media specialists; cross-functional support from product and UX
New role or backfill status not specified
The Package
Salary
$75K-$95K base
Remote
On-site (location: United States, specific office not specified)
Benefits & Perks
Company Intelligence
Colibri Group is a pioneer in online professional education, serving 1M+ customers annually across healthcare and other sectors. The company operates leading online CE platforms for licensed professionals across multiple states and specialties. Founded in 2001, Colibri employs 1,500+ professionals aligned to company values.
Founded
2001
Team Size
1500
Customers
1M+ annually
Culture
Values-driven: Love, Joy, Boldness, Teamwork, Curiosity
Is This Role For You?
- You're data-obsessed and love running A/B tests—you ask 'why' before and after every campaign change
- You've managed HubSpot workflows at scale or own email marketing automation in a previous role
- You thrive in regulated/complex environments (healthcare, multi-state compliance) and see constraints as creative briefs
- You're comfortable being a generalist operator who spans CRO, paid, email, and content strategy collaboration
- You ship fast, measure everything, and iterate based on evidence—not hunches
- You need full remote flexibility; this is on-site only
- You prefer brand awareness campaigns over conversion and ROI metrics
- You don't enjoy (or lack experience with) marketing automation and CRM platforms
- You need hands-off autonomy; this role demands heavy cross-functional collaboration and alignment
Interview Process
Phone Screen
Discuss background in CRO, email automation, and campaign execution; alignment with role scope
Skills Assessment
Case study or walk-through: analyze a failing campaign and propose A/B test roadmap
Cross-Functional Panel
Meet with content, CRO, and email leads to assess collaboration style and technical fluency
Manager Conversation
Deep dive on strategy, priorities, and expectations for first 90 days
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.