The Challenge
CodePath is scaling enrollment across the US through faculty and student champions. You'll own the entire digital outreach machine—HubSpot sequences, lifecycle campaigns, and national info sessions—driving 2026 enrollment goals and tackling a 32% admitted-to-enrolled drop-off.
Your Mission
Map and segment CodePath's national contact database by school, department, and prior engagement; build and launch your first semester outreach cycle with baseline open/click/conversion metrics.
Audit existing HubSpot sequences and lifecycle campaigns; identify quick wins (timing, copy, segmentation) and implement 3-5 optimization tests.
Establish re-engagement playbook for prior students; analyze cohort eligibility and launch first targeted re-enrollment sequence.
Coordinate and run 2-3 national virtual info sessions end-to-end; document funnel and conversion data.
Reduce admitted-to-enrolled drop-off from 32% to sub-28% through iterative email/SMS timing, messaging, and channel tests; document winning playbook.
Build and activate champion network: establish relationships with 20+ faculty advocates and strengthen ties with ColorStack, NSBE, SHPE; track champion-sourced enrollments.
Scale outreach volume: execute 4 full semester cycles with growing sophistication in AI-assisted personalization and conditional logic; improve response rates quarter-over-quarter.
Deliver monthly performance dashboards to Director of Growth with cohort analysis, campaign performance, and optimization roadmap; demonstrate clear ROI on outreach spend.
KPIs You'll Own
Email Open Rate
Track open rates across outreach sequences to faculty, students, and institutional partners; aim for 35%+ baseline.
Click-Through Rate
Monitor CTR on HubSpot campaign links; iterate messaging and timing to improve engagement.
Admitted-to-Enrolled Conversion Rate
Primary metric: reduce 32% drop-off through lifecycle campaign optimization; track by cohort and channel.
Re-Enrollment Rate
Percentage of eligible prior students who re-enroll after targeted outreach; measure campaign-driven incremental conversions.
Virtual Info Session Attendance & Conversion
Track session registration, attendance, and post-session enrollment; optimize scheduling and follow-up sequences.
Response Rate by Segment
Faculty vs. student vs. career services response rates; use data to inform segmentation and personalization strategy.
Tools & Stack
Your Team
Your Manager
Director of Growth
Current Team
Admissions Lead (HubSpot admin, pipeline data), Student Communications team
Key growth team hire
The Package
Salary
$110K-$150K
Remote
Remote, United States
Benefits & Perks
Company Intelligence
CodePath is an EdTech company scaling access to tech education through partnerships with universities, faculty, and student organizations. They drive enrollment and student success via structured outreach, faculty champions, and national student groups.
Is This Role For You?
- You've built and scaled HubSpot workflows from scratch and obsess over segmentation, timing, and personalization—not just send volume.
- You're comfortable with automation, conditional logic, and data analysis; you don't need a data analyst to interpret your own campaign results.
- You use AI tools daily for copy, sequence optimization, and research; you're curious and self-directed about what's possible.
- You've worked in EdTech, enrollment marketing, or higher education outreach and understand faculty and student audiences.
- You treat email marketing as a volume game; you're not interested in testing, iteration, and conversion optimization.
- You avoid CRM hygiene and automation; you prefer manual outreach over scalable workflows.
- You lack 2+ years running high-volume, lifecycle-focused campaigns; you're early in your marketing career.
Interview Process
Application & Resume Review
Screening for HubSpot experience, lifecycle campaign execution, and EdTech or enrollment marketing background.
Phone Screen with Recruiter
15-20 min conversation on outreach strategy, campaign optimization examples, and AI tool usage.
Take-Home Case Study
Design a semester outreach cycle or lifecycle campaign for a specific student segment; show segmentation, timing, and messaging strategy.
Interview with Director of Growth
Deep dive on past campaigns, data-driven decision making, collaboration with internal teams, and vision for CodePath's outreach program.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.