The Challenge
First Impression Doors and More is scaling their digital presence in the competitive home improvement space. You'll own the full SEO and content strategy while experimenting with AI-driven optimization—a rare chance to build something from the ground up.
Your Mission
Audit current website SEO performance and identify top 20 quick wins for ranking improvements
Build and launch a content calendar aligned with seasonal home improvement search trends
Implement AI-powered content generation workflows using ChatGPT/Surfer SEO to scale blog output
Establish baseline metrics across Google Analytics, Search Console, and social platforms
Increase organic traffic by 40-60% through on-page optimization and technical SEO fixes
Achieve top-3 rankings for 15+ high-intent local keywords (doors, windows, impact doors in West Palm Beach area)
Build and execute 3 months of consistent social media campaigns driving 25% engagement growth
Document and present ROI analysis showing organic channel contribution to lead pipeline and sales
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in organic sessions from Google.
Keyword Rankings (Top 3 & Top 10)
Number of target keywords ranking in top 3 and top 10 positions.
Organic Conversion Rate
Percentage of organic visitors converting to leads or sales.
Content ROI
Cost per piece of AI-assisted content vs. leads generated from that content.
Social Engagement Rate
Engagement (likes, shares, comments) as percentage of followers across platforms.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Marketing or COO)
Current Team
Not specified—appears to be first dedicated marketing hire or small team
New role backfill
The Package
Salary
$65K-$85K base
Variable
Performance-based bonuses
Remote
On-site only in West Palm Beach, FL
Benefits & Perks
Company Intelligence
First Impression Doors and More is a leader in high-quality impact doors and windows for homeowners seeking both beauty and security upgrades. They're growing fast in the competitive home improvement market and need someone to own their digital strategy.
Customers
Residential homeowners in Florida (implied by location and product focus)
Is This Role For You?
- You've built SEO strategies that moved the needle—3+ years proving it with organic traffic/ranking wins
- You're fluent in AI tools (ChatGPT, Surfer, Jasper) and use them to scale content without sacrificing quality
- You live or want to be on-site in West Palm Beach, FL—this isn't remote
- You geek out on analytics and can connect organic metrics back to actual revenue
- You understand local SEO and have tackled home improvement, construction, or service industry niches before
- You need remote work—this is strictly on-site in West Palm Beach
- You're a generalist marketer without deep SEO expertise or hands-on ranking experience
- You haven't actually used AI tools for content/SEO optimization in production (theory won't cut it)
- You're waiting for equity or a six-figure salary—this is a solid mid-level marketing manager role with standard benefits
Interview Process
Initial phone screen
Likely with hiring manager (sgross@fidminc.com). Expect questions on SEO wins, AI tool experience, and local market knowledge.
Portfolio/case study review
Be ready to walk through 2-3 examples of keywords you've ranked, traffic gains you've driven, and content campaigns you've owned.
Technical SEO discussion
Conversation around technical SEO, CMS experience (WordPress), and AI-driven optimization approach.
On-site meeting
In-person conversation in West Palm Beach with team; likely discussion of strategy and company vision.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.