The Challenge
Fincomercio is a solid Colombian cooperative modernizing its digital presence. You'll lead the growth machine-designing experiments, optimizing acquisition funnels, and building a data-driven culture that scales member acquisition and retention.
Your Mission
Map current acquisition channels, establish baseline KPIs, and identify top 3 quick-win growth experiments to run
Launch and analyze minimum 5 A/B tests across product and marketing; document wins and learnings
Build growth dashboard; present weekly growth metrics and ROI analysis to leadership
Align with Product and Marketing teams on Q2 growth roadmap with specific acquisition targets
Achieve 25%+ improvement in member acquisition cost (CAC) or conversion rate vs. baseline
Scale 2-3 winning experiments into repeatable channels; document playbooks for team
Develop and mentor a high-performing growth team; establish experimentation cadence
Present board-level growth strategy with 12-month projections, budget optimization, and risk mitigation
KPIs You'll Own
Member Acquisition Cost (CAC)
Cost per new member acquired; primary lever for ROI optimization and growth efficiency.
Conversion Rate (by funnel stage)
Track awareness-to-signup, signup-to-activation, and activation-to-paying member conversion.
Lifetime Value (LTV) / Retention Rate
Member retention and LTV-to-CAC ratio ensures sustainable, profitable growth.
Growth Budget ROI
Revenue or member value generated per peso spent on growth initiatives.
Experiment Velocity
Number of validated experiments run per month; measure of learning and iteration speed.
Tools & Stack
Your Team
Your Manager
Director of Digital or Chief Marketing Officer (not specified; clarify in interview)
Current Team
Growth team size unknown; you'll build and lead this function
New role to establish growth discipline; may expand team based on results
The Package
Salary
$55K-$75K COP base (estimated ~USD $14K-$19K annually; Colombian cooperative salary bands for mid-level leadership)
Variable
7% commission on results (performance-based bonus tied to growth KPIs)
Remote
On-site, Bogotá, Monday-Friday 8:00 AM-5:00 PM; occasional Saturday availability required
Benefits & Perks
Company Intelligence
Fincomercio is one of Colombia's most stable cooperatives, focused on financial inclusion and community transformation. They're modernizing their digital strategy and need a growth leader to scale member acquisition and product-market fit.
Customers
Colombian cooperative members; SMEs and individuals in underserved financial segments
Culture
Mission-driven ("mobilize dreams, transform communities"); emphasis on innovation, results, and social impact
Is This Role For You?
- You've led 3+ growth projects with measurable, documented results (member/customer acquisition, retention, or revenue lift)
- You're fluent in A/B testing, analytics, and SQL; you don't wait for reports-you pull your own data
- You thrive in cross-functional leadership; you influence Product, Marketing, and Ops without direct authority
- You're drawn to fintech or financial inclusion; you want to build something that matters beyond shareholder value
- You've only done vanity marketing (followers, impressions) without tying it to unit economics or retention
- You need remote flexibility; this is 100% on-site, 9-to-5 Colombian hours with occasional Saturday work
- You're risk-averse; Fincomercio is betting on you to move fast, experiment, and learn-not execute a playbook
Interview Process
Screening Call
30 min with HR: confirm growth experience, leadership scope, data literacy, and commitment to on-site role
Growth Case Study
Present a past growth project: what was the challenge, what experiments did you run, what was the result, what did you learn?
Leadership Interview
45 min with hiring manager: team building, stakeholder management, cross-functional collaboration, decision-making under uncertainty
Analytics Deep Dive
30 min technical: SQL, dashboard design, or data interpretation exercise; show your chops with real data
Executive Alignment
20 min with executive sponsor: strategy, roadmap, and expectations for the first 6 months
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.