The Challenge
BuildingGreen is the industry's oldest continuous green building publication, serving top universities and architecture firms with premium, ad-free content. You'll own the digital strategy that keeps architects and sustainability leaders engaged across email, social, and web.
Your Mission
Audit current analytics setup and implement comprehensive digital tracking across website, email campaigns, and social channels
Launch 2 coordinated email + social campaigns around upcoming quarterly issues with baseline open and click rates
Build and optimize landing pages for subscription and lead magnet conversion with clear CTAs
Establish monthly reporting cadence with KPI dashboard covering site traffic, issue engagement, and campaign performance
Increase monthly website traffic by 25% through SEO-optimized content placement and strategic article distribution
Achieve 35%+ email open rates and 8%+ click-through rates through segmented campaigns and A/B testing
Scale lead generation pipeline with 150+ qualified leads per quarter from landing pages and gated content
Build and manage 3+ strategic partner campaigns with coordinated promotion across channels
KPIs You'll Own
Email Open Rate
Target 35%+ opens on campaign sends vs. industry baseline of 20-25% for B2B
Website Traffic Growth
Month-over-month growth rate tracking organic, social, and email-driven visits
Lead Conversion Rate
Percentage of landing page visitors converting to email subscribers or qualified leads
Social Engagement Rate
Combined likes, shares, comments as % of followers; track per platform and per content type
Issue Performance
Downloads, time-on-page, and return visitor % for each quarterly digital issue
Tools & Stack
Your Team
Your Manager
Editor-in-Chief
Current Team
Editor-in-Chief, Art Director, Account Executive; you'll coordinate across all three
New full-time role
The Package
Salary
$65K-$85K base
Remote
On-site role in United States (specific location TBD)
Benefits & Perks
Company Intelligence
BuildingGreen has been the longest continuous-running green building publication since 1985, serving top universities and architecture firms globally. They publish premium, ad-free quarterly digital issues and web content focused on sustainable design. The brand is trusted by decision-makers in architecture and environmental sustainability.
Founded
1985
Customers
Top global universities, architecture firms, sustainability professionals
Culture
Mission-driven, focused on environmental impact and quality editorial content over ad revenue
Is This Role For You?
- You have 3-5 years hands-on digital marketing experience with proven email and analytics work
- You're fluent in Pardot, Mailchimp, or similar marketing automation platforms
- You care about sustainability and architecture (or can get excited about the mission quickly)
- You thrive setting up systems, tracking data, and reporting on what actually moves the needle
- You need remote flexibility-this is on-site only
- You're uncomfortable with hands-on execution; you want to be a pure strategist above the work
- You don't have direct experience with email marketing automation platforms or analytics setup
Interview Process
Initial conversation
Phone call with Editor-in-Chief about your digital marketing background and interest in sustainability
Skills assessment
Walkthrough of a past campaign you've run-email setup, analytics, results, learnings
Team meeting
In-person or video session with Editor-in-Chief, Art Director, and Account Executive to evaluate collaboration fit
Offer stage
Offer discussion and logistics
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.