The Challenge
Bpifrance is France's public investment bank backing 4,000+ employees across 50 regions. You'll own product marketing and content strategy that directly fuels growth for French SMEs and innovative startups—real impact on the economy.
Your Mission
Ship 12+ engaging content pieces (blog, social, email) across LinkedIn and Meta with SEO optimization
Map and document 3-4 core product offerings with positioning statements and value props
Build content calendar aligned with Q1-Q2 campaign priorities and entrepreneur journey stages
Analyze competitor messaging and content gaps; present synthesis report to leadership
Execute 2 major product launch campaigns with integrated content across all channels; track engagement lift 15%+
Establish baseline metrics for content performance; optimize top 10 underperforming assets
Lead quarterly content strategy review with cross-functional teams; increase social engagement by 25%
Create 3-5 thought leadership pieces positioning Bpifrance as innovation leader; measure reach and conversion
KPIs You'll Own
Content Engagement Rate
Monitor LinkedIn and Meta post performance (clicks, shares, comments) to validate messaging resonance with SME audience.
Organic Traffic to Product Pages
Track SEO-driven sessions and conversion rates from blog and content to product landing pages.
Email Click-Through Rate
Measure effectiveness of product-focused email campaigns to entrepreneur segments.
Content Publishing Velocity
Monitor monthly piece output and quality consistency across channels against agreed editorial calendar.
Tools & Stack
Your Team
Your Manager
Head of Product Marketing & Content (Direction Marketing, Expérience Client et Commercial)
Current Team
Product Marketing & Content team; cross-functional with Conseil direction and regional teams
Alternance program role (3 weeks on-site, 1 week off-site rotation)
The Package
Salary
€28K-€32K base (estimated 2026 alternance rate)
Remote
Hybrid (Paris HQ); 3 weeks on-site / 1 week flexible
Benefits & Perks
Company Intelligence
Bpifrance is France's state-backed public investment bank supporting SMEs, startups, and scale-ups with financing and advisory services across 50 regional offices. With 4,000+ employees and 150+ job families, it's a key economic engine for French innovation and competitiveness globally.
Team Size
4000+
Customers
French SMEs, ETIs, innovative startups
Culture
Diversity and inclusion as core values; climate commitment (40% carbon reduction target); ranked best employer
Is This Role For You?
- You're a Master's 2 student (business school, university, or Sciences Po) with marketing/comms specialization looking for real-world impact
- You can write clearly and persuasively—this role lives in content creation and strategic messaging
- You're comfortable with AI tools (Copilot, Mistral) and social platforms (LinkedIn, Meta) as daily work
- You thrive in ambiguity, taking ownership of projects with minimal hand-holding
- You need full remote or rigid 9-5 structure; this is hybrid with alternance rhythm (3/1 split)
- You're looking for pure strategy roles without execution; you'll be writing, designing, and publishing content daily
- You lack written communication skills or struggle with detail-oriented project management
Interview Process
Initial phone screening
30 min with HR to validate fit, background, and motivation for impact-driven role
Marketing case study
Create sample product positioning or content brief for Bpifrance offering (1-2 hours take-home)
Team interview
Conversation with Product Marketing Manager and cross-functional stakeholder on projects, processes, and culture fit
Leadership debrief
Optional final chat with Director of Marketing to finalize offer and program details
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.