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Binance

11-50 people


Growth Marketing

Senior Growth Specialist, Link Growth

  • $135K-$215KEst.
  • Hong Kong
  • Senior
  • Remote
  • Full time
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Estimated salary

$135K-$215K

Based on 94 similar roles

Location

Hong Kong

Setup

Remote

Posted

today

Lo que harás

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

- Own broker & CaaS enquiries end-to-end, be the first expert contact for inbound and outbound prospects; qualify, scope, and guide them to the right product

- Lead commercial conversations, explain the offering credibly to CEOs, heads of trading, and technical teams; structure commercials that works for the client

- Drive the CaaS pipeline, progress named institutional targets through the funnel; unblock deals stalled on regulatory, technical, or commercial friction

- Handle technical broker questions, speak fluently to sub-accounts, rebate engines, API/FAST integration, white-label frontends, KYC/compliance gates, and trade internalization; know when to bring in solutions/engineering

- Grow existing accounts, arrest churn and reactivate declining brokers; build upgrade paths and expansion into futures/new-asset rebate programmes

- Be the voice of the market internally, feed structured client and competitive intelligence back to product and leadership to shape roadmap and commercial policy

- Represent Binance externally, at institutional events, partner meetings, and in written proposals, with the polish and discretion the segment expects

Requirements

- 5+ years in institutional crypto/fintech growth, BD, or partnerships, with direct broker / CaaS / B2B infrastructure experience

- Deep, demonstrable understanding of a Crypto-as-a-Service / white-label exchange offering and its commercial models

- Fluency handling broker technical enquiries, APIs, sub-accounts, rebates, KYC/compliance, integration flow, enough to lead the conversation credibly without an engineer in the room

- Proven track record closing and scaling institutional / B2B deals (brokers, banks, fintechs, OMS/algo vendors)

- Strong commercial instinct, able to structure markup/rebate/fee-share models and negotiate with senior counterparts

- Excellent written & spoken communication; comfortable with both C-suite and technical stakeholders

- Existing network of brokers, banks, or trading firms in crypto

Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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About Growth Marketing roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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