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Manager, Marketing & Communications
Big Sur Land Trust (BSLT), Monterey, CA Full-Time
About the Role
Big Sur Land Trust is seeking a strategic and creative Manager, Marketing & Communications to lead our brand, storytelling, and engagement efforts.
This role is responsible for shaping and elevating how we communicate our mission, strengthening community connection, and driving fundraising growth through integrated marketing and communications strategies. You will partner closely with the Chief Philanthropy Officer and collaborate across teams to expand visibility, inspire action, and deepen relationships with supporters.
Key Responsibilities
Marketing & Communications Strategy
- Develop and execute integrated marketing and communications plans
- Ensure messaging is clear, consistent, and audience-centered
- Align marketing efforts with organizational and fundraising goals
Brand Management
- Lead brand voice, messaging, and visual identity
- Support brand evolution and positioning
- Maintain consistency across all communication channels
Campaign Leadership
- Plan and execute multi-channel campaigns, including major initiatives such as milestone campaigns
- Drive engagement, audience growth, and donor participation
- Measure performance and optimize campaigns
Content & Storytelling
- Oversee creation of compelling content across digital, print, and events
- Translate complex topics into clear, inspiring messaging
- Tailor communications for diverse audiences (donors, community, partners)
Collaboration & Leadership
- Work cross-functionally with development, programs, and leadership teams
- Manage external vendors, agencies, and creative partners
- Ensure timely delivery of high-quality communications
Performance & Analytics
- Track key metrics (engagement, conversion, campaign effectiveness)
- Use data to refine strategies and improve outcomes
Qualifications
Required:
- 5-8 years of experience in marketing, communications, brand strategy, or a related field
- Strong communication management and storytelling skills
- Experience leading integrated marketing campaigns
- Ability to manage multiple projects and deadlines
- Strong collaboration and interpersonal skills
Preferred:
- Experience in nonprofit or mission-driven organizations
- Experience supporting fundraising or donor communications
- Familiarity with digital marketing tools and analytics platforms
Compensation & Benefits
- Salary: $83,000, $93,000 annually, depending on experience
- Comprehensive benefits package including:
- Medical, dental, and vision coverage
- 403(b) retirement plan
- Paid holidays, vacation, and sick time
- Employee Assistance Program
About Big Sur Land Trust
Big Sur Land Trust is a nonprofit dedicated to conserving Monterey County’s unique landscapes and expanding access to meaningful outdoor experiences for all. We work to build a future where communities are deeply connected to and caring for the land.
How to Apply
Submit your resume and cover letter to: employment@bigsurlandtrust.org
Pay: $83,000.00 - $93,000.00 per year
Benefits:
- 403(b)
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
People with a criminal record are encouraged to apply
Application Question(s):
- Do you have 5+ years of experience in marketing, communications, or brand strategy?
- Do you have experience leading integrated, multi-channel marketing campaigns?
- Do you have strong communication management experience (developing messaging, storytelling, and audience-focused content)?
- Have you managed or led brand strategy, messaging, or brand development initiatives?
- Do you have experience working in a nonprofit or mission-driven organization?
- Have you supported fundraising or donor communications efforts?
Location:
- Monterey, CA 93940 (Required)
Ability to Commute:
- Monterey, CA 93940 (Required)
Ability to Relocate:
- Monterey, CA 93940: Relocate before starting work (Required)
Work Location: In person
Ready when you are
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.